Strategic Marketing and Business Development Advisor

2 months ago


Toronto, Ontario, Canada Canadian Red Cross Full time

About the Canadian Red Cross

The Canadian Red Cross is a leading humanitarian organization dedicated to helping people and communities in Canada and around the world during challenging times. As a recognized leader in our field, we strive to create an inclusive and supportive work environment.

Your Role: Strategic Marketing and Business Development Advisor

In this role, you will play a vital part in shaping the future of our Prevention and Safety (P&S) programs. You will leverage your expertise in market research, business development, and marketing to identify new opportunities for growth and impact.

  • Market Insights and Strategy: Conduct in-depth market research to uncover emerging trends and potential strategic partnerships that align with P&S goals. Analyze data to provide actionable recommendations for service enhancement and program development.
  • Proposal Development and Partnerships: Craft compelling proposals for Requests for Proposals (RFPs) that effectively communicate our value proposition and support organizational objectives. Build and nurture relationships with key stakeholders to foster collaborative partnerships.
  • Marketing and Communications: Develop engaging marketing materials, including product releases, partner training resources, and informative content such as fact sheets and newsletters. Coordinate campaign execution across various channels in collaboration with marketing teams.

Your Qualifications:

  • University degree in Business Administration or a related field.
  • 5-6 years of experience in program management or business development within the non-profit sector or a similar industry.


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