Marketing Strategist

2 weeks ago

Mississauga, Ontario, Canada CP Full time
Marketing Specialist

CP is seeking a skilled Marketing Specialist to join our team. As a key member of our Intermodal market segment, you will be responsible for developing and implementing market strategies to drive growth and revenue.

Key Responsibilities:
  • Develop and execute market strategies to optimize value and growth in the assigned Intermodal market segment.
  • Conduct market and industry size-up, competitive assessment, and strategic product and price recommendations.
  • Lead market strategy and analytics for contract renewals, including cost and profitability analysis, price compares, and volume flow and trend analysis.
  • Assess and develop targeted approaches for new opportunities within the assigned Intermodal market segment.
  • Track market segment performance against revenue and market forecasts, and recommend actions to deliver the revenue and market outlook.
  • Represent CP with interline partners on joint opportunities and interline pricing strategies.
  • Participate in customer and industry events and meetings to gain market knowledge.
  • Work cross-functionally with stakeholder departments to enable corporate alignment on market segment initiatives.
Requirements:
  • University Degree in Marketing or Business Administration.
  • 3+ years of market analysis and pricing experience within transportation, supply chain management, distribution, logistics, or pricing/marketing analysis in other industries.
  • Financial acumen and ability to conduct business analysis.
  • Excellent written, verbal, and presentation skills.
  • Ability to build relationships and work collaboratively with cross-functional stakeholders.
  • Excellent attention to detail and accuracy.
  • Strong sense of urgency when required.
What CP Has to Offer:
  • Flexible and competitive benefits package.
  • Competitive company pension plan.
  • Employee Share Purchase Plan.
  • Performance Incentive Program.
  • Annual Fitness Subsidy.
  • Part-time Studies Program.

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