Adobe Analytics Expert

7 days ago

St John's, Newfoundland and Labrador, Canada TV2 Consulting Full time
TV2 Consulting: Seeking a Talented Adobe Analytics Specialist

We are looking for a skilled Adobe Analytics Specialist to help us drive business insights and optimize digital marketing campaigns. As a key member of our team, you will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

Key Responsibilities:
  • Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON, and applicable integrations with other systems.
  • Experience with all aspects of the Analytics lifecycle, including design, implementation, and maintenance of digital analytics solutions and products.
  • Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
  • Build dashboards and reports to enable various functional teams to make better, more informed decisions and evaluate their performance.
  • Mandatory Skills: Web development, including JavaScript, jQuery.
  • Strong understanding of JavaScript, DOM manipulation, web markup, including HTML5 and CSS3.
  • Expertise with tag management tools (DTM, Adobe Launch).
  • Manage Cost/server calls usage (minimize Adobe annual cost).
  • Help users with Admin tasks (new variables implementation, Launch new properties set-up, etc).
  • Validation/testing of tagging (sanity check of tagging).
  • Deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
  • Strong understanding of JSON structures and best practices.
  • Strong understanding of Native Mobile development standards.
  • Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
Requirements:
  • University degree in Computer Science or IT, or equivalent work experience.
  • Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.
  • Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM).
  • Knowledge of Adobe Analytics variables and their setup.
  • 5 years of experience in Adobe Analytics Requirements Gathering.
  • 5 years of experience in Producing Implementation Guides.
  • 5 years of experience in Adobe Analytics QA and debugging.
  • Knowledge of JavaScript, HTML, and CSS.
  • Ability to create dashboards in Workspace (with segments and calculated metrics).
  • Knowledge of Adobe Analytics Admin Console (rights for different products, product profiles, and user profiles).
  • Strong analytical, judgment, and conceptual ability is critical.
  • Excellent communication skills and ability to interact with all levels of end users and technical resources.
  • Data and details oriented.
  • Autonomous and proactive.
  • Ability to provide ongoing insights on issues and initiatives.
  • 5+ years' experience building dashboards and custom reports to derive business insights from raw data.
  • 5+ years' experience implementing tracking solutions in Adobe Analytics or Google Analytics.
  • Solid understanding of HTML/JavaScript and Tag Management tools such as Adobe DTM (Bonus if you've coded before).
  • Knowledge of common web and mobile analytics best practices.

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