Sales Director

4 weeks ago

Kelowna, British Columbia, Canada PARC Retirement Living Full time
Unlock a Meaningful Career at PARC Retirement Living

Are you a sales professional looking for a challenging and rewarding opportunity? Do you have a passion for working with seniors and building strong relationships? We're seeking a Senior Living Specialist to join our team at PARC Retirement Living, a leading developer and operator of independent senior-living communities.

About the Role

As a Senior Living Specialist, you will be responsible for communicating our values and offerings to potential residents, developing and executing strategies to achieve and maintain full occupancy of our residences. This includes:

  • Developing sales strategies and tactics that maximize occupancy at all times.
  • Cultivating strong relationships with community partners and attending partner events.
  • Collaborating with our Corporate Marketing team to develop collateral materials, targeted advertising, direct response offers, targeted sponsorships and promotions that generate qualified traffic, leads and ultimately conversions.
  • Developing a strong outreach program with multiple touch-points and deep referral connections using one-on-one relationship building, community presentations, influencer and lead-oriented events and in-person sales activities.
  • Using Customer Relationship Management (CRM/Sherpa) analysis tools to track and convert leads.
  • Actively promoting our cross-referral program to generate leads.
  • Ensuring show suites and amenity spaces are tour-ready to our high standards.
What We Offer

At PARC Retirement Living, we offer a range of benefits and perks that make us a great place to work. These include:

  • Meaningful work that makes a positive difference in seniors' lives.
  • Refreshments while you work, including chef-prepared cuisine and subsidized daily meals and beverages.
  • Flexible hours and location, with opportunities to work from home or in one of our five locations across the Lower Mainland.
  • A supportive, diverse team and training opportunities to help you advance in your career.
  • High-value benefits, including Extended Health, Vision, Dental, Life, AD&D and Disability Insurance, plus an Employee Assistance Program (EAP).
Requirements

To be successful in this role, you will need:

  • A persuasive and engaging sales professional with a high closing rate.
  • A marketing or sales-related degree, diploma or certificate, combined with at least one year of experience in senior living or a related industry.
  • The ability to build strong relationships with seniors, service providers, employees, partners and more.
  • An understanding and respect for the needs of seniors, their families and other professional services engaged with our residents.

We require all new hires to be fully vaccinated as approved by Health Canada, and to undergo a Criminal Record Check and TB test within the first month of employment.

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