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Strategic Marketing Leader

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Edmonton, Alberta, Canada GROW Women Leaders Full time
Job Overview

About GROW Women Leaders:

As an equity-focused employer, GROW Women Leaders actively encourages applications from all qualified individuals, including men, indigenous people, visible minorities, individuals of diverse sexual orientations and gender identities, persons with disabilities, and others who can contribute to the diversification of our workforce. If you require any assistance or accommodations, please reach out to us.

We are currently in search of a Marketing Manager who will play a pivotal role in our organization. This position involves overseeing Strategy Formulation, Campaign Coordination, Market Analysis, Brand Stewardship, Team Leadership, and Financial Oversight. Your efforts will significantly contribute to our mission of empowering women, particularly immigrants and BIWoC, to secure employment and advance their careers.


Position Summary:

The Marketing Manager will be tasked with crafting, implementing, and executing comprehensive marketing strategies aimed at attracting new customers while retaining existing ones. This role demands a blend of creativity, analytical acumen, and leadership capabilities to enhance brand visibility, foster customer engagement, and drive revenue growth. The Marketing Manager will supervise all facets of marketing, encompassing digital outreach, content development, market analysis, branding, and campaign execution.

  • Devise extensive marketing strategies that align with the organization’s overarching objectives and business aspirations.
  • Identify target demographics and ascertain the most effective channels and methods to engage them.
  • Plan, implement, and evaluate multi-channel marketing initiatives, including digital, print, social media, email, and events.
  • Ensure timely delivery of campaigns within defined parameters and budgetary constraints.
  • Oversee the formulation and execution of the organization's brand strategy.
  • Conduct market research to uncover customer needs, preferences, and emerging trends.
  • Supervise the creation of compelling, high-quality content that resonates with the target audience.
  • Manage content schedules and guarantee the timely dissemination of materials across all platforms.

Key Responsibilities:

  • Ensure campaigns are executed on schedule, within budget, and achieve specified objectives.
  • Maintain and enhance the organization’s brand identity, ensuring consistent messaging and visual representation across all marketing materials.
  • Lead initiatives to bolster brand recognition in the marketplace.
  • Analyze market dynamics, competitive landscape, and industry trends to inform marketing strategies and decisions.
  • Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize return on investment (ROI).
  • Collaborate with various departments, such as Sales, Product Development, and Customer Service, to ensure marketing initiatives align with overall business objectives.
  • Engage with external agencies, vendors, and partners to enhance marketing efforts.
  • Prepare regular reports for senior management, highlighting key performance indicators (KPIs), successes, and areas for improvement.
  • Lead the marketing team in addressing any public relations challenges, ensuring effective communication and brand protection.


Qualifications and Skills:
  • In-depth knowledge of digital marketing, social media, content marketing, and branding.
  • Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
  • Strong leadership and team management capabilities.
  • Exceptional written and verbal communication skills.
  • Ability to think strategically and creatively.
  • Robust project management skills, with the capacity to manage multiple projects concurrently.
  • Proficiency in Microsoft Office Suite and marketing software/tools.

Essential Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
  • 5+ years of experience in marketing, with a proven history of managing successful marketing campaigns.
  • Experience in digital marketing, including SEO/SEM, social media, email marketing, and online advertising.
  • Demonstrated experience in brand management and content creation.
  • Previous experience in a leadership capacity, with a track record of successfully managing and developing a marketing team.