Digital Messaging Specialist

4 weeks ago

Toronto, Ontario, Canada S.i. Systèmes Full time
Job Title: Digital Messaging Specialist

At S.i. Systèmes, we are seeking a highly skilled Digital Messaging Specialist to join our team. As a key member of our marketing department, you will be responsible for designing, developing, and executing digital advertising and customer communications within our Authenticated Channels (Mobile Banking, bank Online, ABM) and Email.

Key Responsibilities:
  • Design and implement global customer-first marketing strategies to ensure alignment with global and divisional needs.
  • Ensure best practices and global standards are implemented and followed.
  • Track global benchmarks and goals to measure performance.
  • Monitor accuracy of campaign development (error rates) and adherence to campaign timelines.
  • Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
  • Direct day-to-day activities in a manner consistent with the Bank's risk culture and relevant risk appetite statement and limits.
  • Support Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
Requirements:
  • 3-5 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
  • 3-5 years of experience in coding emails, including knowledge of responsive design for mobile.
  • 2-3 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Journey Optimizer, Adobe Campaign, or Salesforce Marketing Cloud.
  • 2-3 years of experience in marketing design, designing advertising and customer communications in an online environment.
  • Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines such as Dark mode development and others.
Preferred Skills:
  • Fluent written and spoken English; in addition, French language skills are preferred.
  • Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
  • Fluency in modern web technologies such as Java, Jason, or CSS and others.
Education & Certificates:
  • HTML, CSS accreditation or four-year degree [Marketing, Design, or related field preferred].

Average Candidate: The best candidate is someone with HTML coding experience for email and web, including knowledge of responsive design for mobile. They should also be knowledgeable about best practices and accessibility guidelines, such as Dark mode development.

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