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Marketing and Communications Director
2 months ago
We are a leading provider of care and support services for children and adults, with a strong commitment to empowering individuals to live a life they choose.
Our team is dedicated to delivering high-quality care and support, and we are seeking a skilled Marketing and Communications Manager to join our team.
This is an exciting opportunity to develop and execute strategic marketing and communications plans that align with our business goals and objectives.
The successful candidate will have a proven track record of success in marketing and communications, with experience in developing and executing successful campaigns across various channels.
Key Responsibilities:
- Develop and execute comprehensive marketing and communications strategies that align with our business goals and objectives.
- Lead the creation and execution of marketing campaigns across various channels, including social media, email marketing, and content marketing.
- Lead the creation and execution of recruitment campaigns across various channels, including job boards, social media, and employee referrals.
- Develop and maintain relationships with media outlets, industry influencers, and partners to promote our brand and services.
- Manage our digital presence, including our website, social media channels, and online advertising campaigns.
- Develop and execute strategies for online advertising, including display ads and retargeting campaigns.
- Monitor and optimize campaigns to maximize ROI.
- Coordinate the design and distribution of promotional merchandise and materials.
- Manage a team of marketing and communications professionals, providing guidance and support to achieve department goals.
Requirements:
- 5+ years of experience in marketing, with at least 2 years in a managerial role.
- Proven experience in developing and executing successful marketing strategies.
- Expertise in digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
- Familiarity with tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Experience managing marketing budgets, forecasting, and ensuring effective resource allocation for campaigns and initiatives.
- Knowledge of creating engaging content for different platforms (blogs, social media, video scripts, etc.).
- Knowledge of tools for surveys, focus groups, and data analysis to inform marketing decisions.
- Experience managing paid advertising campaigns, including PPC (pay-per-click) and display advertising on platforms like Google, Facebook, and LinkedIn.
- Experience in planning and executing marketing events, trade shows, or webinars to engage with target audiences and enhance brand visibility.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Exceptional writing, editing, and adaptive communication skills with an attention to detail.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Creative thinker with strong problem-solving skills and attention to detail.
- Ability to analyse data and metrics to inform decision-making.
- Familiar with WordPress or other website software.
- Ability to respond and contribute to multiple demands with agility and pace.
Desired Qualifications:
- Bachelor's degree in Marketing, Communications, English, Journalism or related field.
- CIM qualified or other Marketing/Communications qualification.
- Social care sector experience.
