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Strategic Marketing and Communications Leader

3 months ago


Edmonton, Alberta, Canada All Weather Windows Full time

Are you prepared to embrace a new opportunity? We are seeking a Marketing and Communications Manager at All Weather Windows, a role that transcends traditional marketing leadership to become a pivotal Business leader. Under the mentorship of our Vice President of Marketing, you will lead initiatives that create significant business impact, encompassing communications strategy, product marketing, digital outreach, and event coordination.

Your role will encompass a wide array of responsibilities as you design and implement marketing strategies aimed at both B2B and B2C audiences, enhancing brand visibility, generating leads, and fostering customer engagement. You will not merely execute plans; you will co-create them, ensuring that every message aligns with our core values and business goals.

As a vital Business Partner, you will invigorate our brand strategy, crafting initiatives that not only enhance visibility but also rally support for our rebranding efforts. Your storytelling prowess will be evident as you guide others in producing engaging content across various platforms, ensuring a unified brand voice resonates throughout.

You will play a crucial role in curating experiences, overseeing the planning and execution of promotional events, product unveilings, and internal gatherings. Collaborating across the organization, you will lead the execution of these initiatives, ensuring seamless delivery.

By leading through example, you will cultivate and empower your team, fostering a culture of accountability and contribution. Your mentorship will be essential in guiding team members toward both personal and collective achievements, while your strategic insight will propel ongoing growth and innovation.

If you are eager to step into a position where your marketing and communications expertise can influence all facets of our business, we encourage you to consider this opportunity.

Key Responsibilities:

  1. Formulate and implement comprehensive marketing strategies targeting both B2B and B2C clients.
  2. Enhance awareness and support for our brand strategy through effective marketing initiatives.
  3. Create engaging content across diverse channels, ensuring message consistency.
  4. Oversee the development of marketing materials and sales tools.
  5. Mentor and support the marketing communications team, promoting growth and development.
  6. Manage the company’s online presence, optimizing for visibility and traffic.
  7. Collaborate with the sales team to establish lead generation programs.
  8. Build relationships with industry influencers and media partners.
  9. Plan and execute promotional events and product launches.
  10. Refine internal and external communication strategies.

Essential Qualifications:

  1. Bachelor's degree in Marketing, Communications, or a related discipline.
  2. A minimum of 5 years of experience in leading marketing and communications teams.
  3. Proven leadership abilities with a history of motivating and guiding teams.
  4. Expertise in digital marketing principles and data analysis tools.
  5. Creative and strategic mindset to develop impactful campaigns.
  6. Exceptional written and verbal communication skills.
  7. Capability to manage multiple projects and adhere to tight deadlines.

What We Provide:

  1. Competitive salary.
  2. Flexible work environment.
  3. Comprehensive benefits package.
  4. An opportunity to be a key Business Partner, influencing and shaping the organization.
  5. A collaborative team that celebrates achievements.

At All Weather Windows, we recognize that outstanding individuals are the cornerstone of an exceptional organization. We prioritize investing in our employees and providing avenues for growth alongside our business. Together, we strive for success and celebrate each other's accomplishments.

If you thrive in a dynamic environment that embraces diversity and change, and if you seek a workplace focused on growth and competency development, we welcome your interest in this role. At All Weather Windows, we are committed to fostering an inclusive environment that attracts talented individuals and demonstrates our dedication to diversity. We believe that our differences enhance our greatness.