Strategic Marketing Director

4 weeks ago

Mississauga, Ontario, Canada SOTI Inc Full time

Location: Mississauga, Canada – Meadowvale Office (HQ)

Time Type: Full time

SOTI is seeking a highly skilled Strategic Marketing Director to join our team. As a key member of our leadership team, you will be responsible for developing and executing high-impact marketing campaigns across multiple channels, including digital marketing, content marketing, email marketing, social media, and events.

Key Responsibilities:

  • Develop and execute strategic marketing plans to drive demand generation, lead nurturing, and conversion.
  • Collaborate with senior leadership to define KPIs and metrics that measure campaign effectiveness.
  • Architect and oversee the execution of sophisticated marketing campaigns using advanced marketing automation tools and CRM systems.
  • Ensure seamless integration of brand messaging and positioning across all marketing initiatives.
  • Design and implement sales enablement programs to enhance lead handoff processes, sales training, and sales collateral.
  • Provide strategic insights and feedback to sales leadership on lead quality, campaign impact, and market opportunities.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 10+ years of strategic experience in demand generation, digital marketing, or related roles, with at least 5 years in a leadership capacity.
  • Deep understanding of advanced digital marketing channels, tactics, and best practices.
  • Proficiency in sophisticated marketing automation platforms and CRM systems.
  • Exceptional analytical skills with the ability to translate complex data into strategic insights.
  • Superior communication, presentation, and interpersonal skills.

SOTI is committed to providing accessible employment practices and welcomes applications from diverse candidates. If you require accommodation during the recruitment process, please notify People & Culture at SOTI. For more information, visit https://www.soti.net/"

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