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Regional Sales Manager

2 months ago

Edmonton, Alberta, Canada Dandurand Group Full time

The Regional Sales Manager plays a crucial role in executing the sales strategy for the Dandurand Group Wine & Spirits Portfolio within the On-Premise sector. This position is pivotal in achieving quarterly sales incentives and fostering a dynamic spirits culture among peers.

Territory: Edmonton, Alberta

Key Responsibilities

  • Drive market share expansion and enhance visibility in licensed establishments by cultivating strategic partnerships aligned with the Dandurand Group's portfolio of wine and spirits.
  • Prioritize the distribution of new offerings and key brand initiatives.
  • Utilize industry analytics to create compelling sales presentations, emphasizing strong return on investment.
  • Identify and pursue growth opportunities to enhance business value and maintain brand prominence.
  • Meet and exceed sales objectives, contributing to overall sales growth in the assigned territory.
  • Oversee daily budget management to support business growth.
  • Monitor business-related expenditures and provide insights on spending patterns.
  • Ensure complete compliance in tracking account interactions, targets, objectives, distribution, and account management through the CRM system.
  • Project volume forecasts for account purchases based on sales data analysis.
  • Engage in supplier visits, trade shows, marketing initiatives, and consumer events, which may occur outside standard business hours.
  • Maintain a comprehensive understanding of product offerings, competitive dynamics, and customer operations.

Education & Experience

  • Bachelor's degree in business administration, marketing, or a related field.
  • A minimum of two years' experience in managing a sales territory.
  • Experience in the alcoholic beverage sector is highly desirable.
  • WSET Certification is considered a strong asset.

Essential Qualifications

  • Flexibility and adaptability
  • Ability to build value-based relationships
  • Trust-building skills
  • Effective communication abilities
  • Proactive approach to initiating actions
  • Strong planning and organizational skills
  • Customer-focused mindset
  • Negotiation expertise