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Digital Marketing Director

2 months ago


Newfoundland and Labrador, Canada Lenovo Full time
Job Title: Director - Digital & Web Marketing

Lenovo is seeking a seasoned marketing leader to drive the digital transformation of our Intelligent Devices Group (IDG) organization. As Director of Digital & Web Marketing, you will be responsible for creating and delivering a comprehensive digital strategy that addresses the evolving needs of our B2B and B2C customers.

Key Responsibilities:
  • Develop and execute a digital transformation strategy that aligns with Lenovo's business objectives.
  • Lead the development of a new visual identity for our website and create a data architecture model to enable personalized customer experiences.
  • Streamline content development processes and architecture to deliver content at scale.
  • Provide best practices for building a best-in-class automated digital platform that optimizes for customer experience.
  • Partner with the broader marketing organization to solidify Lenovo's positioning as an innovative tech leader across services, solutions, devices, and AI.
  • Identify areas for improvement and implement key digital transformation strategies to enhance efficiency and productivity.
Requirements:
  • 10+ years of experience in digital marketing and web transformation initiatives.
  • Bachelor's degree or equivalent experience.

What We Offer:

  • A dynamic and fast-paced work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

Lenovo is an Equal Opportunity Employer and welcomes applications from diverse candidates.