Digital Marketing Director

1 month ago

Newfoundland and Labrador, Canada Lenovo Full time
Job Title: Director of Digital Marketing Services

Lenovo, a global technology powerhouse, is seeking an experienced marketing leader to advance the Digital & Web Marketing business for the IDG organization.

Job Summary:

The successful candidate will lead the development of a comprehensive digital transformation strategy, aligning with the Digital Transformation team to establish a digital marketing platform that represents a best-in-class foundation for hyper-personalized and relevant digital experiences.

Key Responsibilities:
  • Represent the interests and requirements of the IDG organization to redefine and rebuild the customer web experience.
  • Develop a new Data Architecture model to enable personalized customer experiences.
  • Streamline content development processes and architecture to deliver content at scale.
  • Provide best practices for building a best-in-class automated digital platform that optimizes for best customer experience.
  • Understand how to efficiently define operations and processes for streamlining testing, optimization, and web production.
  • Lead initiatives to understand the voice of the customer to better inform the types of digital experiences we want to deliver.
  • Partner with the broader marketing organizations to solidify Lenovo's positioning as an innovative tech leader across services, solutions, devices, and AI through a unique and best-in-class web experience.
  • Create partnerships with the PCSD IDG stakeholders to enhance and streamline their digital marketing initiatives by managing and optimizing digital tools, platforms, and processes.
Requirements:
  • 10+ years of expertise and experience with the design and deployment of digital marketing and web transformation initiatives.
  • Bachelor's degree or equivalent experience.
  • Detail-oriented creative problem solver.
  • Strategic thinker, able to see how processes and technology are intertwined and how the combination of both will deliver a transformative marketing environment.
  • Ability to thrive in a fast-paced environment managing across multiple shifting priorities.
  • Proven track record of leading through influence and delivering persuasive presentations to senior leadership.
  • Comfortable in a performance-based environment.
What We Offer:

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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    Newfoundland and Labrador, Canada Lenovo Full time

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    Newfoundland and Labrador, Canada Lenovo Full time

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