Marketing Communications Specialist

4 days ago

Burlington, Ontario, Canada Edge Imaging Full time

About Edge Imaging

Edge Imaging is a leading Canadian company specializing in school photography services. With over 400 employees and a wealth of experience in digital capture and photography, our state-of-the-art photo lab and customer care center are located in Burlington, Ontario. We serve thousands of schools across Canada, committed to providing prompt, efficient, and friendly service with quick turnaround times. As a 100% Canadian-owned and operated business, we are dedicated to delivering exceptional results.

The Role

As Edge Imaging's Marketing Communications Specialist, you will play a crucial role in developing and executing all B2B and B2C program marketing efforts. You will work closely with key departments, including marketing communications, product, customer care, and sales, to create, educate, and execute sales collateral, program supports, and campaign materials.

Key Responsibilities

  • Develop compelling content for various platforms, including websites, ads, email, direct mail, print ads, brochures, posters/signage, FAQ materials, customer care messaging, sales support tools, and other projects as required.
  • Measure, present, and adjust campaign effectiveness through return on marketing investment reporting.
  • Collaborate with the communications team to evolve the Edge Imaging brand in voice and tone.
  • Proofread Edge Imaging communications.
  • Lead the process of ensuring content on Edge Imaging's digital sales kit is current, accurate, and effectively supports sales efforts.
  • Generate creative and engaging content, photos, videos, and digital assets to support marketing to all of Edge Imaging's customers (internal, B2B – schools, and B2C – students/parents).
  • Attend sales meetings to present Edge Imaging's content strategy for the upcoming quarter.
  • Update Edge Imaging's brand website, ensuring content is accurate and updated by coordinating changes with IT and web partners where needed.
  • Work with external translators to ensure all marketing campaigns are available at the same time in both English and French.
  • Monitor the marketing and sales activities of competitors and other photo/lifestyle brands and industries.
  • Review advertising, print, digital, and other brand advertisements.
  • Conduct ongoing B2B and B2C customer surveys to ensure Edge Imaging is delivering on its brand promise.
  • Ensure leads and potential business opportunities are flagged and followed-up on by appropriate team members, including all relevant feedback, reviews, and news is disseminated to correct stakeholders.
  • Facilitate the creation of program content, ensuring all stakeholder needs are addressed.
  • Other duties as required.

Requirements

  • Bachelor's degree in Communications, Journalism, Business, Marketing, or a related field, or equivalent experience.
  • 3+ years of experience in a related field.
  • Proven experience as a Copywriter in a consumer product industry.
  • Excellent writing and grammar skills with high attention to detail.
  • Ability to work effectively both independently and as part of a team.
  • Strong project management and time management skills.
  • Email automation experience (creation, execution, and assessment).
  • Ability to work in a fast-paced, nimble environment and handle multiple projects simultaneously.
  • Strong organizational ability and follow-through.
  • Competency in Microsoft applications, including Word, Excel, and Outlook.
  • Bilingual in English and French is an asset.
  • Photo, video, digital, and graphic design skills a plus.
  • Jira or Atlassian product knowledge a plus.

What's in it for you?

  • Paid personal days.
  • Paid vacation days.
  • Health spending account.
  • Summer hours.
  • Casual dress code.
  • A fun, work-hard, play-hard environment.

Work Environment

  • Office/warehouse environment.
  • Work location: Burlington, ON.

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