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Reputation Management Strategist

3 months ago

Montreal, Quebec, Canada Concordia University Full time
Career Opportunities: Reputation Management Strategist

Requisition ID 1573 - Full-Time

Position Number:
Department: University Communication Services
Campus: Sir George Williams (Downtown)

Salary: $97, $117,026.00 per annum
Union/Association/HR Policy: HR POLICIES

Recognized as a leading institution under the age of 50, Concordia University is an ideal environment for those seeking to develop, contribute, and innovate within a vibrant and diverse community.

Become part of a collective that tackles significant societal challenges, fosters your personal and professional development, and makes a meaningful contribution to a more sustainable future.

NOTE: This posting represents a temporary two-year contract.

ROLE OVERVIEW
Reporting to the Spokesperson and Director of Reputation Management, the selected candidate will play a crucial role in safeguarding and enhancing the institution's reputation, particularly in relation to media and public perception, as well as crafting and coordinating various institutional communications.

KEY RESPONSIBILITIES

  1. Formulate and execute comprehensive proactive communication strategies for crisis and issue management, including drafting essential content such as key messages, media responses, and briefing documents. Evaluate the impact of crises on media, stakeholders, and internal communications. Oversee major announcements to ensure consistent messaging.
  2. Provide strategic counsel to leadership teams on addressing issues and minimizing reputational risks. Identify potential internal and external challenges, collaborating with Communications Advisors and other personnel to assess impacts on the institution's reputation. Offer communication guidance to faculties and administrative units regarding reputational risk management.
  3. Act as the backup media spokesperson for the institution on sensitive and high-profile matters.
  4. Manage media relations for student media on all relevant issues. Serve as the primary contact for student media inquiries.
  5. Monitor and analyze social media trends and reports. Summarize pertinent content for leadership and sector leaders. Create and evaluate topical media reports related to institutional reputation management. Conduct research and comparative analysis of responses to specific topics within the post-secondary sector. Advise communications staff on media interactions pertinent to reputation management.
  6. Develop a thorough understanding of complex issues through consultation with staff, participation in relevant meetings, and trend research.
  7. Maintain organized and accessible archives of all communication plans, key messages, and media lines.
  8. Oversee the translation and approval processes for communication materials.
  9. Collaborate with University Advancement (UA) and University Communications Services (UCS) teams as necessary.
  10. Serve as a backup for the Senior Writer, producing speeches, briefing notes, announcements, and other communication materials for senior leadership. Develop and create content for various formats including presentations, videos, emails, and web updates.
  11. Analyze intricate information and data, extracting key points for speeches and other communication materials. Convey scientific and technical information in an accessible manner.
  12. Draft and edit documents in English and French as requested by the Chief Communications Officer. Create a diverse range of digital and print products to support university communication objectives and convey key messages.
  13. Perform additional duties as assigned by the Spokesperson and Director of Reputation Management or the Chief Communications Officer.

QUALIFICATIONS

• Bachelor's degree in a relevant field and over seven years of applicable work experience

• Proficient in written and spoken English and French (level 5)

• Experience in a large public-sector organization. Familiarity with Concordia University or the post-secondary education sector is advantageous.

• Proven experience in navigating complex issues with multiple stakeholders

• Strong media relations acumen with excellent news judgment

• Demonstrated experience in crisis management and strategic advisory roles

• Ability to effectively communicate complex and sensitive information.

• Proven capability to develop and implement media and issues management strategies.

• Strong storytelling abilities.

• Proven ability to quickly source accurate information

• Excellent project coordination and organizational skills

• Proven ability to prioritize, multitask, and work reliably under pressure in a fast-paced environment

• Demonstrated skill in managing relationships and requests with tact, diplomacy, and persuasion

• Ability to work independently and collaboratively

• Experience advising senior management

• Strong interpersonal skills and the ability to engage effectively with a diverse range of individuals and groups

• Knowledge of and proficiency with media tools (e.g., social media)

• Intermediate proficiency in Microsoft Office suite (Word, Excel, PowerPoint, OneDrive, Planner, Teams, and SharePoint)

Due to the volume of applications, only selected candidates will be contacted by our Talent Team.

Concordia University is an English-language institution where the primary language of instruction and research is English. Proficiency in English and French, as indicated, is required for this position.

IMPORTANT: The language and computer skills of shortlisted candidates will be assessed.

Territorial Acknowledgement
Concordia University is situated on unceded Indigenous lands. The Kanien'kehá:ka Nation is recognized as the custodians of the lands and waters on which we gather today. Tiohtià:ke/Montreal has historically been a gathering place for many First Nations. We honor the ongoing connections with the past, present, and future in our relationships with Indigenous and other communities within the Montreal area.

Employment Equity
Concordia University is deeply committed to employment equity within its community and to recruiting a diverse faculty and staff. The University encourages applications from all qualified candidates, including women, members of visible minorities, Indigenous persons, members of sexual minorities, persons with disabilities, and others who may contribute to diversification; candidates are invited to self-identify in their applications. As part of your application, you will be asked to complete a diversity survey. This information is voluntary and any information collected for this purpose is confidential and cannot be accessed by search committees or human resources employees. Results will be aggregated and used to help Concordia achieve its goal to see all members of our community not only reflected but welcomed, included, and supported in their efforts to contribute to all areas of university life.

Accessibility
Concordia aims to enhance diversity among its community members and strives to make our recruitment processes as accessible as possible, providing accommodations as required for applicants. If you are contacted for an interview and anticipate needing accommodations during the process, please reach out in confidence.

Immigration Status
All qualified candidates are encouraged to apply; however, Canadian and Permanent Residents will be given priority. To comply with the Government of Canada's reporting requirements, the University is obliged to gather information about applicants' status as either Permanent Residents of Canada or Canadian citizens.