Strategic Outreach Director

2 months ago

Québec, Quebec, Canada ROME GROUP Full time
About the Role

Rome Group is seeking a highly skilled and strategic Director of Outreach to lead our organization's outreach initiatives and support the development team. As a key member of our team, you will be responsible for enhancing our community presence, managing our digital platforms, and driving engagement across multiple channels.

Key Responsibilities
  1. Graphic Design and Branding: Develop and implement visually appealing designs for print and digital media using Adobe Creative Suite. Apply design principles to enhance brand messaging across various platforms.
  2. Web Development and Design: Develop, maintain, and optimize Rome Group's website using platforms like Wix and WordPress and coding languages such as JavaScript, HTML, and CSS to ensure a seamless user experience.
  3. Social Media Management: Manage and curate content across social media platforms, maintaining a consistent organizational voice. Develop engaging campaigns that drive engagement and growth.
  4. Content Creation and Communication: Produce and edit high-quality photos, videos, and written content to communicate Rome Group's mission and achievements. Collaborate with internal teams and partners to ensure consistent messaging across all channels.
  5. Event Planning and Community Engagement: Plan, support, and participate in events, often outside of regular working hours, to promote Rome Group's initiatives and engage with the community.
  6. Marketing and Advertising: Develop and execute strategic marketing and advertising plans to promote organizational goals and activities.
  7. Photography and Videography: Capture and edit high-quality photos and videos of Rome Group's events and activities using tools like Photoshop, Premiere Pro, and After Effects.
  8. Volunteer Management: Lead volunteer recruitment, training, and management efforts. Track and report on volunteer engagement and participation.
  9. Online Fundraising: Work with the Chief Development Officer to plan, lead, and execute online campaigns supporting annual giving, including during key events such as Giving Tuesday and year-end initiatives.
Requirements
  1. Graphic Design: Proficiency in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator. Strong understanding of fundamental design principles such as color theory, typography, and composition. Ability to create visually compelling designs for both print and digital media.
  2. Web Development and Design: Proficiency in website creation platforms like Wix and WordPress. Working knowledge of coding languages such as JavaScript, HTML, and CSS. Ability to develop, maintain, and optimize websites to ensure a seamless user experience.
  3. Social Media Management: Proven track record in managing social media platforms. Experience in content creation and curation that resonates with diverse audiences. Ability to maintain the organization's voice and identity across all social media channels.
  4. Communications Skills: Excellent written, verbal, and visual communication skills across digital platforms. Ability to craft narratives that effectively communicate the organization's mission and initiatives. Experience coordinating with internal and external partners to ensure consistent messaging.
  5. Community Outreach: Proven ability to plan, execute, and document community engagement events, aligning outreach efforts with organizational goals to strengthen community ties.
  6. Marketing and Advertising: Experience in developing and executing strategic marketing and advertising plans. A solid understanding of SEO practices is highly desirable.
  7. Photography and Videography: Proficiency in capturing and editing high-quality photos and videos. Experience with editing software such as Premiere Pro and After Effects.
  8. Event Planning and Execution: Skilled in event planning, including the development of project timelines, the selection and coordination of vendors, and training volunteers to ensure seamless execution and a positive experience for events.
  9. Volunteer Management: Experience in leading volunteer recruitment, training, and management efforts. Ability to track and report on volunteer engagement and participation.
  10. Experience: 3 – 5 years of multi-channel communications experience, particularly in the digital environment, graphic design, and web development.
  11. Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field preferred.

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