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Lead Digital Marketing Consultant

3 months ago

Montreal, Quebec, Canada Evolving Web Full time

As a Senior Digital Marketing Consultant, you will collaborate with clients to provide valuable insights and actionable strategies tailored to their digital marketing objectives, often in conjunction with website updates or redesigns. You will be a vital part of our client strategy team while also contributing to the agency's own marketing initiatives.

Key Areas of Support:

  • Search Engine Optimization (SEO): Conduct thorough assessments and provide recommendations for enhancing website content to improve rankings in search engine results, including keyword analysis and on-page optimization techniques.
  • Search Engine Marketing (SEM)/Pay-Per-Click (PPC): Strategize, plan, and oversee paid advertising campaigns on platforms such as Google Ads and social media, focusing on budget management, bid strategies, and performance evaluations.
  • Data Analytics: Utilize tools like Google Analytics to monitor and assess the effectiveness of marketing initiatives. Define key performance indicators (KPIs), analyze existing data, create tagging plans, and offer expert guidance on data interpretation.
  • Reporting and Dashboards: Develop detailed reports and dashboards using tools like Looker Studio to visualize data and provide actionable insights.
  • Conversion Rate Optimization (CRO): Enhance a website's capacity to convert visitors into customers by mapping user experiences, conducting A/B testing, and implementing improvements based on findings.
  • Email and Content Marketing: Create and strategize the distribution of engaging content aimed at attracting and retaining a target audience, including email campaigns, blog articles, and social media posts.
Qualifications:

Essential Skills for Success:

  • Bachelor's degree in marketing or a related discipline.
  • A minimum of 5 years of experience in a data-driven digital marketing role.
  • Proficiency with digital advertising and website analysis tools.
  • Strong understanding of keyword research and SEO best practices.
  • Knowledge of performance marketing and conversion optimization techniques.
  • Ability to present complex data in a clear and understandable manner.
  • Interest in emerging digital technology trends and a proactive mindset.
  • Excellent written and verbal communication skills in English.
  • Dedication to customer service, both internally and externally.
  • Must reside in Canada.

Preferred Qualifications:

  • Fluency in French.
  • Experience with WordPress or Drupal.
  • Background in agency work.
What We Offer:

Ideal Candidate Traits:

  • A belief in the value of collaborative processes for producing superior outcomes.
  • Willingness to express opinions while remaining open to feedback.
  • Organized, consistent, and capable of managing multiple projects simultaneously.
  • Creative and inquisitive, eager to learn new tools and take on new responsibilities.
  • A strong team player with problem-solving and leadership abilities.

Benefits Include:

  • Competitive compensation and a healthy work-life balance.
  • Collaboration with a diverse team of designers, developers, and strategists to create modern, user-focused websites and applications.
  • Mentorship opportunities to enhance leadership skills and professional growth.
  • Participation in a multilingual team spread across various locations.
  • Support in building your personal brand through blog writing and conference presentations.
  • A remote-friendly work environment.
  • A fun and friendly workplace culture.

Evolving Web is committed to providing equal employment opportunities to all individuals. The masculine form is used solely for simplicity in the text.