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Digital Content Manager, Global Marketing Team

2 months ago

Montreal, Quebec, Canada GardaWorld Full time
Job Summary

We are seeking a highly skilled Digital Content Manager to join our Global Marketing Team at GardaWorld. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business goals and objectives.

Key Responsibilities
  • Content Strategy
    • Develop a full-year editorial calendar that supports global marketing campaign goals, organic traffic, and overall brand and business objectives.
    • Plan and execute content that resonates with our global audience, incorporating cross-cultural considerations and localization strategies.
  • Content Creation
    • Write and edit high-quality content, including blogs, articles, product and services descriptions, ABM email templates, banners, and ad copy.
    • Collaborate with agency partners, creative teams, freelance video producers, and copywriters to meet content objectives.
  • Content Optimization
    • Optimize and repurpose existing content to meet SEO best practices.
    • Work with the Growth, Analytics, and Performance teams to ensure content is aligned with business objectives.
  • Analytics and Reporting
    • Utilize advanced analytics tools to measure the impact of content strategies.
    • Define key performance metrics to track content performance.
  • Research and Development
    • Conduct research and interviews with subject matter experts to brainstorm topics and establish key messages.
    • Stay up-to-date with the latest trends in B2B content marketing.
Requirements
  • Education
    • Bachelor's degree in communications, marketing, or a related discipline.
  • Experience
    • 8+ years of proven work experience in writing, copy editing, and proofreading, creating and adapting B2B digital and print content.
  • Skills and Abilities
    • Strong communication and interpersonal skills.
    • Proven experience with SEO and keyword research.
    • Broad thinker and creator with the ability to conduct in-depth analysis.
    • Passionate about creating performance-driven B2B content.
What We Offer
  • Competitive Compensation
    • Group insurance.
    • Group Registered Retirement Savings Plan (RRSP) with employer contribution.
  • Professional Development Opportunities
    • Access to training and development programs.
  • Collaborative Work Environment
    • Opportunity to work with a talented and dedicated team.