Marketing Lead

4 weeks ago

Vancouver, British Columbia, Canada Dilawri Group of Companies - BC Region Full time
Marketing Lead

Reporting directly to the Director, Retail Marketing, the Marketing Lead, BC Region, is responsible for overseeing the development and execution of all marketing initiatives that support customer retention and lead generation for designated brands/dealerships. This role requires close collaboration with internal and external stakeholders on effective yearly marketing plans, monthly tactical campaigns, experiential and sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks.

Key Responsibilities:
  • Manage and develop the BC marketing team in cooperation with National Marketing.
  • Act as the day-to-day marketing contact for designated dealerships/brands.
  • Develop and execute yearly marketing plans for each dealership.
  • Submit robust briefs for creative executions that support sales & service programs.
  • Collaborate with digital agency to manage digital advertising, online business profiles, and SEO programs.
  • Manage monthly advertising-performance reviews.
  • Collaborate with the Marketing & Experiential Lead to manage experiential initiatives for dealerships.
  • Oversee social media accounts.
  • Perform monthly dealership audits (in-store experience & websites).
  • Maintain clear lines of communication with National Marketing about store-level activations, new partnerships, donations, etc.
Requirements:
  • Post-secondary education in Marketing, PR, or related subject(s).
  • Keen understanding of marketing best practices.
  • Experience writing copy for a wide range of purposes.
  • Experience creating, publishing, and delivering content for targeted audiences, including through online platforms and email campaigns.
  • Familiarity with the process of developing and posting content for social media channels (i.e., Instagram, Facebook, LinkedIn, YouTube).
  • Knowledge of and experience in SEO, Google Ads.
  • Able to multitask and prioritize projects effectively in a fast-paced environment.
  • Flexible team player, multitasker, and creative problem-solver.
  • Three (3) years of marketing, PR, or related experience.
  • Automotive/dealership retail experience is an asset.
  • Valid/Full Class 5 driver's license.

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