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Marketing Director

2 months ago

Charlottetown, Prince Edward Island, Canada Rodd Hotels & Resorts Full time

Rodd Hotels & Resorts, a leading hospitality company, is seeking a seasoned Marketing Manager to lead its marketing efforts from its corporate office in Prince Edward Island. The successful candidate will oversee all marketing initiatives and activities within the marketing department.

**Key Responsibilities:**

  • Develop and execute a comprehensive marketing strategy aligned with the company's objectives.
  • Collaborate with sales teams to coordinate marketing campaigns and drive business growth.
  • Manage the company's marketing budget and ensure effective resource allocation.
  • Design and publish all marketing materials, including print and digital campaigns.
  • Plan and implement promotional campaigns to drive customer engagement and loyalty.
  • Monitor and analyze the effectiveness of marketing communications and make data-driven decisions.
  • Oversee brand management and corporate identity, ensuring consistency across all touchpoints.
  • Develop and maintain relationships with design agencies and vendors to support marketing initiatives.
  • Provide leadership and guidance to the marketing team, including training and career development opportunities.
  • Analyze market trends and identify opportunities for strategic partnerships and collaborations.

**Requirements:**

  • 5+ years of experience in a marketing role, with a proven track record of success.
  • 3+ years of supervisory experience, with a focus on team leadership and development.
  • Post-secondary education with a specialization in marketing or a related field.
  • Previous experience in the hospitality industry is an asset.