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Marketing and Brand Strategy Manager H/F
3 months ago
About Electronic Arts (EA): We are seeking a talented and seasoned marketing professional to lead the strategic direction and execution of our go-to-market initiatives for the Battlefield franchise.
Role Overview: As the Marketing and Brand Strategy Manager, you will be a key member of the Battlefield Global Brand Management team, responsible for shaping and implementing innovative brand strategies for our acclaimed studio.
Your Responsibilities:
- Player-Centric Campaign Development: Design culturally relevant and engaging player experiences that align with the Battlefield brand strategy to achieve our commercial objectives.
- Franchise First Mindset: Foster a proactive and solution-driven approach within our integrated marketing team.
- Insight-Driven Campaigns: Utilize player, market, and product insights to inform marketing strategies, tactics, and performance indicators.
- Creative Brief Creation: Develop comprehensive creative briefs and channel assignments to guide planning, creativity, and production.
- Partnership Engagement: Cultivate impactful collaborations with global brands to enhance our marketing efforts.
- Excellence in Execution: Strive for executional excellence from concept to delivery, ensuring accountability and high standards throughout the process.
- Data-Driven Insights: Transform insights into actionable strategies to improve marketing effectiveness and validate performance against KPIs.
Qualifications:
- Minimum of 5 years of experience in brand marketing, campaign strategy, and product marketing.
- Proven project management skills and the ability to coordinate across teams and external partners.
- Track record of delivering successful marketing campaigns aligned with team objectives.
- Experience in creative development and managing agency relationships.
- Strong collaboration skills with executive teams.
- Passion for and experience in the first-person shooter gaming genre.
- Familiarity with first-party partnerships and gaming industry analytics.
Benefits: We offer a comprehensive benefits package that includes paid time off, sick leave, paid company holidays, parental leave, medical/dental/vision insurance, life and disability insurance, and a 401(k) plan for our regular full-time employees.
