Senior Media Planner

2 months ago

Montreal, Quebec, Canada Spark Foundry Full time
About Spark Foundry

Spark Foundry is a leading marketing agency that specializes in creating innovative media solutions for our clients. We believe that ideas, big or small, have the power to drive business results. Our ability to explore and harness these ideas makes us better.

We strongly believe in collaboration, where a strong working relationship leads to exceptional work. Fortunately, this conviction attracts clients and colleagues who share this view, creating a dynamic and engaging team.

We adapt to the ever-evolving needs of our clients to avoid stagnation. This ensures that our clients receive the best service to tackle imminent challenges and keeps our team on its toes.

More than anything, we strive to exceed expectations. We achieve this through recognized media innovation and by providing benefits to our clients.

About the Role

The Senior Media Planner is a key member of a larger strategy team whose goal is to find significant insights and capitalize on them to generate measurable results for clients. Key skills of the Senior Media Planner include advanced analytical skills, mathematical skills, great creativity, excellent understanding of consumer behavior, strong negotiation skills, and attention to detail.

Gathering and analyzing marketing data and insights on the industry and consumers to pinpoint advertising and media needs of clients.

Analyzing various media solutions and formulating media plans that optimize the client's advertising budget. These plans usually include analyses and recommendations on targeting, location, programming, support level, and budget.

Working closely with service consulting, creative, and consumer insights teams and other senior media partners.

The planner must also ensure that the objectives, strategies, and execution guidelines for campaigns are clearly communicated to media buyers.

Presenting media plans to clients, with the help of more senior members of the media team when necessary.

Key Responsibilities:
  • Maintain strong relationships with media suppliers and stay up-to-date with industry changes;
  • Demonstrate a strong understanding of marketing objectives and strategies, consumer relationships with the product, creative strategy, and consumer media habits;
  • Ensure campaign optimization to ensure quality control and achievement of global media plan objectives;
  • Use and master media syndication tools and research, as well as other data resources;
  • Negotiate media plans (excluding radio and television media) while being vigilant about supplier agreements;
  • Contribute to budget allocations based on multiple media and media mix scenarios to create strategic and effective media plans;
  • Demonstrate a deep understanding of client industries and competitive landscapes;
  • Actively educate clients on media landscape evolution;
  • Participate actively in the global billing process by collecting and entering data;
  • Contribute to billing by ensuring media campaign administration and budget reconciliation;
  • Participate actively in account status meetings;
  • Develop viewpoints or contribute to their development;
  • Prepare media performance reports for clients;
  • Ensure online campaign optimization;
  • Remain vigilant about supplier agreements;
Qualifications
  • Bachelor's degree or concentration in advertising, marketing, business administration, or communications, preferably;
  • Minimum of three (3) years of experience in a media strategist or media planner role;
  • Ability to question traditional approaches and propose creative, coherent solutions to business challenges;
  • Great curiosity;
  • Excellent oral and written communication skills, and presentation skills;
  • Proven experience in negotiation;
  • Ability to work in a team, manage multiple projects simultaneously, and meet tight deadlines, even under pressure;
  • Recognized problem-solving and critical thinking skills;
  • Excellent analytical skills and mathematical skills;
  • Ability to effectively use common research and reporting media tools;
  • Technical knowledge, particularly media systems and Microsoft Excel, Word, and PowerPoint.

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