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Senior Programmatic Analyst

2 months ago

Toronto, Ontario, Canada OMD Canada Full time
Job Description

Job Title: Senior Programmatic Analyst

Company: OMD Canada

Job Type: Full-time

Location: Remote

About Us:

OMD Canada is a leading media communications agency that approaches media in a way that creates experiences to connect with people, drive growth, and make businesses stronger. We combine innovation, creativity, empathy, and evidence to move faster, reach further, and take smarter risks.

About the Role:

We are seeking a highly analytical and quantitative Senior Programmatic Analyst to join our team. As a Senior Programmatic Analyst, you will be responsible for applying highly analytical and quantitative approaches to deliver campaign performance and helping manage client relationships.

Key Responsibilities:

  • Master media and buying-related technologies, including DSPs, DMPs, 3rd party ad servers, and manual exchanges.
  • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations.
  • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgets.
  • Set campaign strategies, including targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
  • Make compelling arguments based on data and results for more client data access.
  • Hands-on execution and management of day-to-day performance of client campaigns.
  • Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth.
  • Develop at minimum 2 best practices per year leading to incremental business growth.
  • Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities.
  • Execute Omnicom and 3rd party planning, activation, and measurement tools as client needs dictate.

Requirements:

  • Experience managing online Display, Paid Search, Social, and Mobile campaigns – especially API-driven.
  • Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms.
  • Bachelor's degree in quantitative-intensive analytical discipline, including Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance.
  • Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus.
  • 3 1⁄2 -4 years' experience managing client campaigns with proven track record of client success.
  • Minimum 2 years' experience training/managing a junior team under supervisor of the Associate Director.

Desired Attributes:

  • Proactive, self-starter, capable of setting goals and reporting progress against them.
  • Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure.
  • Passion for experimental design integrity and excellence, including use of A/B control testing, statistical significance, deductive reasoning, and logic.
  • Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis.
  • Strong leadership & communication skills.
  • Data analysis in Excel, including Pivot Tables & basic statistics.
  • Experience with SPSS, SAS, Salesforce, Business Objects, or other BI & statistical toolsets a plus.
  • Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers, Attribution, and Ad Verification.

What We Offer:

OMD Canada is a great place to work with friendly and dynamic team members who work hard but play hard too. We offer a comprehensive training program, full complement of health benefits, flex work arrangement, and rewards & recognition program when you go above and beyond the call of duty.

OMD Canada is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.