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Product Marketing Manager

3 months ago

Canada Sun Pharmaceutical Industries, Inc. Full time

Career Opportunities: Product Marketing Manager

As a key player in our marketing team, you will spearhead the strategic planning and execution for our flagship brand.

Duties and Responsibilities

  • Collaborate with Commercial Operations to develop revenue projections.
  • Enhance the effectiveness of essential customer interactions, including Patient Support Programs, Field Sales, Tele-sales, and Digital platforms.
  • Oversee external agency collaborations to maximize the impact of promotional strategies and materials.
  • Assist in crafting and implementing a communication strategy that delivers the right message to the appropriate audience at the optimal time through a well-rounded channel mix.
  • Conduct marketing analysis and develop actionable insights for strategic planning and execution.
  • Support the design and execution of both quantitative and qualitative market research initiatives to deepen market insights.
  • Share valuable insights obtained from various internal and external sources.
  • Formulate and refine the brand strategy.
  • Conduct competitor assessments.
  • Gather, analyze, and distribute competitor intelligence.
  • Identify and strategize segmentation to facilitate segment migration.
  • Establish the basis for segmentation, quantifying and addressing segment needs.
  • Lead the establishment of brand positioning.
  • Develop core messaging for the brand.
  • Assist in the planning, design, and organization of key promotional stakeholder communication platforms, such as educational meetings and speaker symposia.
  • Engage periodically with leading opinion leaders to build strong relationships.
  • Support training initiatives and participate in regular team meetings as necessary.
  • Ensure effective communication within the sales, marketing, and medical teams regarding relevant information.
  • Develop and track Key Performance Indicators (KPIs).
  • Facilitate cross-functional alignment to ensure buy-in among colleagues and engagement from business units.
  • Actively participate in supply discussions to ensure adequate supply levels and distribution.
  • Develop training materials with the assistance of a training consultant.

Qualifications

  • Degree in life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, or medical technology.
  • Additional marketing or business training is preferred; an MBA is ideal.
  • Minimum of 3 years of experience in a pharmaceutical company or related field as a Brand Manager, Sales Representative, or Sales Supervisor.
  • Strong organizational and analytical skills; ability to work within a specialized area; excellent communication skills; digital marketing, market research, and sales skills are advantageous; proactive in driving change and fostering collaboration; results-oriented; customer-focused; capable of motivating and empowering teams; self-aware.
  • Familiarity with PAAB regulations.