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Digital Marketing Specialist

2 months ago

Winnipeg, Manitoba, Canada Parrish & Heimbecker, Limited Full time

Parrish & Heimbecker Limited (P&H) is seeking a driven and innovative Digital Marketing Coordinator to join our Grain division in Winnipeg, Manitoba.

The P&H Grain Division is a comprehensive network of grain and crop input facilities across the prairie provinces and Ontario. We connect producers with domestic and export markets through strategically positioned elevators, rail sidings, inland terminals, and specialized export terminals. As a full-service agri-retailer, we provide farming communities with a wide range of quality crop inputs and agronomic solutions.

Your Role

As the Digital Marketing Coordinator, you will play a vital role in enhancing our online presence and marketing initiatives. You will develop, implement, and manage digital campaigns across various channels to promote our products and services, focusing on increasing brand awareness and customer engagement.

Day-to-Day Responsibilities
  • Plan, execute, and optimize digital marketing campaigns across social media, email, and paid advertising platforms.
  • Monitor and analyze digital marketing metrics and KPIs, providing regular performance reports with actionable insights.
  • Create and manage engaging content for our website, blog, social media platforms, and digital signage, ensuring consistency in messaging and brand voice.
  • Manage SEO strategies to improve search engine rankings and drive organic traffic to our digital assets.
  • Collaborate with internal teams and external partners to develop and implement targeted email marketing campaigns.
  • Act as the primary point of contact for digital marketing projects.
  • Foster collaboration and communication with cross-functional teams to align digital marketing efforts with overall business objectives.
Qualifications
  • Post-secondary education in Marketing, Digital Marketing, Communications, or a related field.
  • 3+ years of experience in digital marketing or a similar role.
  • Demonstrated understanding of digital marketing strategies, including SEO, social media, email marketing, and content creation.
  • Proficiency in digital marketing tools, content management systems, and basic graphic design tools.
  • Previous experience in the agricultural industry is an asset.