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Marketing Manager

2 months ago

Kitchener, Ontario, Canada Planitar Inc. Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Planitar Inc. as a key member of our marketing department. The successful candidate will be responsible for developing and executing integrated marketing campaigns that drive top-of-funnel demand generation and raise brand awareness across multiple B2B target verticals.

Key Responsibilities
  1. Develop and Execute Marketing Strategies
  • Support in building integrated campaigns that drive top-of-funnel demand generation and raise brand awareness across multiple B2B target verticals.
  • Develop and maintain a deep understanding of various marketing tactics, including content, digital, website, paid search, social media, earned media, and virtual/in-person tradeshows.
Lead a Team of Marketing Professionals
  • Lead a team of 3+ direct reports while working cross-functionally across the organization to support product, sales, and customer success by building consensus around marketing initiatives and leading with transparent communication.
Manage Marketing Assets and Campaigns
  • Support in developing, maintaining, and monitoring the iGUIDE core messaging and positioning statements, creative style guidelines, and other assets to ensure consistency in marketing and messaging.
  • Develop and manage partnerships and resellers around the globe to drive their business forward while using their brand presence to further strengthen iGUIDE.
Optimize and Measure Marketing Performance
  • Develop and manage the monthly, quarterly, and yearly marketing performance review assets (including highlights, key learnings, and recommendations).
  • Support in managing the public relations strategy and execution (working with agency partner) which includes pitch ideation, press release review, media relationship building, and media monitoring.
Other Responsibilities
  • Able to work independently and manage multiple projects simultaneously in a fast-paced scale-up environment.
  • Support in managing the development and optimization of the corporate website including visual assets and on-page text (optimized for SEO) as well as email marketing campaigns and an e-commerce store.
Requirements
  1. Experience
  • 8+ years of experience in product marketing, digital marketing, demand generation.
Skills and Qualifications
  • A creative, out-of-the-box marketing leader with a foundation in technology (software) and experience in scale-up B2B marketing.
  • Ability to effectively drive influence and action from cross-functional team members who do not directly report to you.
  • Very process-driven with strong attention to detail and accuracy is expected; endless curiosity – you love asking questions and learning in an agile environment.
  • Knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, and competitive briefs.
  • Comfortable speaking and delivering presentations while being able to educate and persuade others.
  • Exceptional communication skills: verbal, written, listening, and comprehension, and a fearless attitude – you're competitive and have a proven track record of achieving measurable goals.
  • Bachelor's degree in business management, marketing, engineering, or equivalent of relevant experience.
  • Hands-on experience using marketing tools, including one or more of the following: Google Analytics, WordPress/SilverStripe, Pardot/SalesForce or HubSpot,, and ZoomInfo.
Work Environment
  • This is a hybrid role with three days in the office (Waterloo, ON), to facilitate brainstorming and team building.