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Marketing Data Analyst
2 months ago
Data-Driven Marketing Specialist at Mircom Group of Companies
Mircom Group of Companies is seeking a talented and driven Data Analytics Specialist to join our dynamic marketing team. In this role, you will play a pivotal part in shaping our marketing strategies by leveraging data insights to optimize campaigns, enhance customer understanding, and drive revenue growth.
Your Responsibilities:
- Manage and integrate our CRM system to ensure accurate data capture and insightful reporting for marketing initiatives.
- Analyze marketing data to identify trends, patterns, and opportunities for improvement across various campaigns and channels.
- Develop and automate comprehensive marketing analytics reports that provide actionable insights for informed decision-making.
- Collaborate with the marketing team to develop targeted strategies based on data-driven insights, aiming to enhance customer satisfaction and drive revenue.
- Utilize predictive modeling techniques to forecast future marketing performance and identify emerging revenue opportunities.
Your Qualifications:
- Possess a post-secondary diploma or degree in Marketing, Business Management, or a related field.
- Have 1-3 years of experience as a Data Analytics Specialist or in a similar role.
- Demonstrate a strong understanding of site optimization, marketing automation, and attribution modeling.
- Be proficient in using analytics tools such as Google Analytics and Adobe Analytics.
- Experience with Power BI (Microsoft) is considered an asset.
- Exhibit exceptional analytical and problem-solving skills, coupled with meticulous attention to detail.
- Possess excellent communication and presentation skills, enabling effective collaboration within the team.
What We Offer:
- A stimulating and collaborative work environment.
- Competitive compensation package.
- Comprehensive group insurance benefits.
- Company-sponsored RRSP program.
