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Commercial Leader

2 months ago

Regina, Saskatchewan, Canada Brandt Group of Companies Full time
Product Development Leader

We are seeking a seasoned professional to lead our New Product Research and Development efforts at Brandt Group of Companies. As a Product Development Leader, you will be responsible for building the knowledge required to be the subject matter expert on our product lines and the markets in which our customers operate.

Key Responsibilities
  • Collaborate with cross-functional teams to execute Brandt's Product Development Process, ensuring that customer value targets and functional requirements are being met.
  • Develop a clear understanding of the commercial aspects of the product that can be used in the business case, including when customers buy, what product value drives their purchasing decision, etc.
  • Transfer product and market knowledge to Sales and Marketing teams to inform on who our customer is and how our product will allow customers to be more productive, efficient & profitable.
Competitive Analysis
  1. Identify market leaders and provide insights on product specifications & options.
  2. Understand competitors' value propositions & performance attributes that contribute to their market share.
Customer Engagement
  1. Work directly with targeted customers in one-to-one or group discussions to gain expert insights to understand their current issues and pain points with existing products.
  2. Develop a clear understanding of customer business practices and priorities across multiple production systems to validate product-market fit.
Product Onboarding
  1. Report to internal stakeholders on the progress of product development throughout the duration of the project.
  2. Inform on the unique value proposition and showcase the benefits that our product has over the competitive alternatives.
  3. Highlight features that are valuable to the customer for success.