MarTech Manager

1 month ago

Old Toronto, Ontario, Canada Hard Rock Digital Full time
Job Title: MarTech Manager

We are seeking a highly skilled MarTech Manager to support the growth of Hard Rock Digital. The ideal candidate has experience developing and maintaining a comprehensive marketing technology stack and strong emphasis on architectural solutions, data engineering, and API integrations.

Key Responsibilities:
  • Architectural Solutions:
    • Design and implement scalable architectural solutions tailored to Hard Rock Games
    • Develop strategies for data flow and integration across various platforms
    • Ensure robust data security and compliance with relevant regulations
    • Provide strategic data and technological input to refine the marketing architecture, encompassing both Hard Rock Games internal applications and external third-party vendor solutions
    • Develop and maintain architectural documentation and diagrams to ensure clarity and alignment among teams
    • Oversee the development and maintenance of data pipelines
    • Manage data warehousing solutions, ensuring data integrity and accessibility
    • Collaborate with data scientists and analysts to optimize data models and reporting tools
    • Implement data governance policies and procedures to ensure high data quality and consistency
    • Develop and maintain ETL/reverse ETL processes to integrate data from various sources and move data to various channels
    • Monitor and optimize data infrastructure performance and scalability
  • API Integrations:
    • Lead the integration of various marketing tools and platforms through APIs or custom integration solutions
    • Ensure seamless data exchange between internal systems and third-party marketing technologies
    • Troubleshoot and resolve integration issues promptly
    • Develop and maintain documentation to support integration efforts
    • Collaborate with external vendors and partners to ensure successful integrations and implementations
    • Implement best practices for API security, versioning, and management
    • Marketing Tech Stack Development & Maintenance:
      • Work alongside Acquisition and Retention teams to research, evaluate, implement, and manage new technologies that meet strategic business needs and fit within Hard Rock Games technical ecosystem
      • Collaborate extensively and effectively with internal and external stakeholders to complete projects from defining requirements through design, development, test and deployment
      • Maintain and optimize the existing marketing technology stack, ensuring all tools are effectively integrated and utilized
      • Stay updated on the latest trends and advancements in marketing technology and recommend improvements
    Requirements:
    • Bachelor's degree in computer science, Information Technology, or a related field
    • Post-Graduate degree or Diploma in Marketing, Data Analytics or Business Intelligence
    • Over 5+ years of proven experience in building architectural solutions and data engineering and strategy, preferably within the gaming industry
    • Strong expertise in API integrations and managing data flow between systems
    • Experience with developing and maintaining comprehensive marketing technology stacks
    • Understanding in various marketing technologies, including CRM systems, CDPs, DMPs, marketing automation platforms, tracking and analytics tools
    • Excellent problem-solving skills and the ability to troubleshoot technical issues
    • Strong communication skills and the ability to collaborate effectively with cross-functional teams
    Preferred Skills:
    • Familiarity with gaming industry trends and marketing strategies
    • Experience with tools such as Braze, Optimove, Amplitude, Tableau, and Google Analytics
    • Experience with cloud platforms like AWS, Google Cloud, Snowflake or Azure

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