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Senior Product Marketing Manager

2 months ago

Old Toronto, Ontario, Canada Rewind Software Full time
About the Role

We are seeking a highly skilled and experienced Product Marketing Manager to join our team at Rewind Software. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.

Key Responsibilities
  • Market Intelligence: Conduct in-depth market research to understand our target audience, their needs, and preferences.
  • Competitive Analysis: Analyze our competitors' strengths, weaknesses, and market positioning to identify opportunities for differentiation.
  • Product Positioning: Collaborate with product management and marketing communications to develop product positioning, messaging, and content that resonates with our target audience.
  • Buyer Journey Mapping: Map out the buyer's journey, including the stages, touchpoints, and pain points, to identify areas for improvement.
  • Marketing Program Development: Develop and execute marketing programs to drive demand, lead generation, and customer acquisition.
  • Performance Analysis: Analyze the effectiveness of marketing programs and provide data-driven insights to inform future marketing strategies.
  • Thought Leadership: Establish ourselves as thought leaders in the industry by creating and sharing valuable content, such as blog posts, whitepapers, and speaking engagements.
Requirements
  • 5+ years of experience in product marketing in a B2B SaaS environment.
  • Proven track record of developing and executing successful product marketing strategies.
  • Strong technical background and understanding of software development.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, entrepreneurial environment.
  • Strong analytical and problem-solving skills.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a talented team of professionals.
  • Professional development opportunities.
  • Flexible work arrangements.