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Kamloops, British Columbia, Canada Thompson Rivers University Full time{"title": "Marketing and Communications Coordinator, Sustainability Office", "description": "Key ResponsibilitiesAs a Marketing and Communications Coordinator, Sustainability Office, you will be responsible for developing and implementing comprehensive marketing and communications plans for office programs, events, and initiatives. This includes creating and...
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Marketing Coordinator for Communications
3 months ago
The Marketing and Communications Coordinator plays a pivotal role in shaping and executing the marketing strategies for Thompson Rivers University. This position involves the oversight and coordination of a comprehensive marketing and communications strategy that aligns with the university's brand and strategic objectives.
KEY RESPONSIBILITIES- Strategic Planning: Develops and coordinates a detailed Marketing and Communications plan, ensuring alignment with the university's brand and strategic priorities.
- Stakeholder Engagement: Creates and maintains effective marketing and communication initiatives to engage various stakeholders, including students, faculty, alumni, and employers.
- Event Coordination: Plans and manages events, liaising with stakeholders to meet diverse marketing and communication needs while adhering to brand standards.
- Content Development: Assists in selecting faculty, staff, and students for features in publications and communications, ensuring high-quality content curation.
- Campaign Management: Aids in the design and execution of marketing campaigns, including newsletters and social media, while adhering to project timelines and standards.
- Digital Optimization: Monitors and recommends improvements for digital marketing efforts, including social media, newsletters, and website content.
- Website Management: Coordinates updates and changes to the university's website, maintaining a schedule for regular content updates.
- Resource Management: Develops and maintains repositories for marketing and communication resources related to recurring events and projects.
- Material Design: Designs and updates various marketing materials, ensuring they meet the university's branding guidelines.
- Budget Oversight: Manages the marketing and communications budget effectively.
- Photography Coordination: Organizes photo shoots and manages a repository of images, including headshots and event photography.
- Equipment Management: Oversees the maintenance and procurement of video, audio, and photography equipment.
- Report Preparation: Designs and finalizes reports, ensuring timely completion.
- Team Coordination: Supervises the activities of student ambassadors, ensuring effective representation of the university.
Education:
A Bachelor's degree in Business, Journalism, Arts, or a related field.
Experience:
A minimum of 4 years of relevant experience in a post-secondary environment, including:
- Proficiency in content creation, editing, and design for both print and digital platforms.
- Experience in marketing and internal/external communications.
- Event planning and execution experience.
SKILLS AND ABILITIES
- Ability to manage complex workload plans.
- Strong verbal and written communication skills for diverse audiences.
- Proficient in writing, editing, and designing content for publications.
- Advanced computer skills, particularly in MS Office and desktop publishing.
- Expertise in Adobe Suite, including Photoshop and InDesign.
- Experience with content management systems and basic HTML.
- Understanding of Google Analytics and SEO principles.
- Knowledge of current marketing trends, including social media and video production.
- Event planning expertise.
- Familiarity with copyright and privacy laws related to marketing.
- Strong organizational skills with attention to detail.
- Photography skills, including composition and editing.
- Ability to work independently and collaboratively.
- Commitment to serving diverse stakeholders.
- Extended periods of sitting at a desk and computer.
- Outdoor and indoor photography operations.
- Ability to lift items up to 10kg.
- Travel may be required.
The salary for this position is determined by the applicable collective agreement.
