Product Marketing Coordinator

4 weeks ago

Montreal, Quebec, Canada Jam City Full time
Product Marketing Coordinator Job Description

Ludia, a leading mobile game studio, is seeking a highly skilled Product Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to drive engagement and growth for our games.

Responsibilities:
  • Collaborate with the Senior Product Marketing Manager to brainstorm and execute key promotional activations to drive engagement during key events.
  • Support the Senior Product Marketing Manager in working with the studio production, design, art, and product management teams to gain alignment on priorities and product roadmap.
  • Support and drive cross-functional collaboration with internal Game Team, Product Team, UA, Consumer Insights, Publishing, Social Media, Communications and IP partners to develop focused integrated marketing campaigns in alignment with product roadmap.
  • Support and execute social marketing and community strategy, providing mentorship and guidance to the social media team member(s) responsible for editorial calendar, website and CRM execution.
  • Support and execute portions of the brand strategy, including positioning, key messaging, and visual identity to reach the right audience and help our games stand out in the marketplace.
  • Follow up and manage submission and approval processes with licensing partners. Provide and deliver ad hoc reporting and requests by licensor. Cultivate relationship to effectively collaborate, problem solve, and maximize co-marketing opportunities.
  • Provide support to other studio Product Marketing Managers if needed.
Why Join Ludia?

We take great care of our team members, offering a range of benefits and perks, including:

  • 100% flexibility: remote work in all Quebec and flexible hours
  • An impressive health plan and a virtual medical assistance available 24h/24
  • Collective RRSP with employer participation, referral and bonus programs
  • Office perks in Old Montreal: breakfasts, coffee and tea, and free lunches, 5@7, Gym
  • Partial refund of your STM/RTM

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