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Automated Email Marketing Strategist

2 months ago

Toronto, Ontario, Canada Canada Goose Full time
Position Overview

The Email Marketing Automation Specialist plays a pivotal role in overseeing personalized triggered email initiatives for a global audience. By collaborating with cross-functional teams, you will pinpoint automation triggers, tailor content, and enhance performance through systematic A/B testing. Your expertise is vital in crafting cohesive customer experiences while remaining attuned to the latest trends in digital marketing.

Key Responsibilities:
  • Design and refine global automated email workflows aimed at both customer acquisition and retention.
  • Implement A/B testing strategies to elevate customer interaction and program efficacy.
  • Manage the end-to-end execution of triggered email campaigns, from initial briefing to comprehensive evaluation.
  • Leverage customer insights to drive personalized email marketing efforts.
  • Analyze and improve the performance of email initiatives through data-driven insights.
  • Maintain partnerships with marketing technology providers and assist in user acceptance testing.
  • Support the Marketing Automation team's budgetary considerations and strategic priorities.

Candidate Requirements:

  • A minimum of 5 years of experience in digital marketing.
  • Expertise in web analytics and Marketing Automation platforms.
  • Familiarity with communication compliance standards and industry best practices.
  • Strong organizational capabilities, analytical thinking, and problem-solving skills.
  • A detail-oriented approach with a focus on data-driven decision-making.
About Canada Goose:

Canada Goose is recognized for its rich Canadian heritage and commitment to acknowledging employee contributions through various reward programs. The organization promotes professional development and encourages community involvement through volunteer initiatives. Canada Goose values a diverse and inclusive workplace, fostering a supportive environment for all team members.