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Senior Marketing Executive

3 months ago

Vaughan, Ontario, Canada Spicers Canada Full time


Spicers Canada, a distinguished distributor of commercial print and business papers, specialty products, graphic solutions, sign & display equipment, and packaging supplies, is seeking a full-time Senior Marketing Executive. This role reports directly to the President, with compensation and title aligned with experience.

Key Responsibilities:
In collaboration with the President, the Senior Marketing Executive will:

  • Establish strategic marketing objectives that align with the company's growth initiatives.
  • Formulate and execute a comprehensive marketing strategy to achieve these objectives.
  • Enhance brand visibility and foster customer engagement across diverse platforms.
  • Develop content strategies tailored to business goals and target demographics across all channels (digital, print, and social).
  • Contribute to the annual strategic planning process of the organization.
  • Identify and implement branding opportunities to strengthen market position.
  • Design and execute an ecommerce strategy to boost online sales and optimize website performance.
  • Generate innovative promotional ideas for partner and private label products.
  • Oversee brand management to ensure consistent application across all platforms.
  • Manage ecommerce data and workflows to facilitate a seamless shopping experience.
  • Collaborate with web developers to maintain site integrity in line with company objectives.
  • Set and manage the marketing department's annual budget, overseeing all marketing expenditures.
  • Lead a high-performing marketing team to create impactful campaigns and drive brand recognition.
  • Supervise daily marketing operations, approving all creative outputs and ensuring alignment with long-term goals.
  • Work closely with product management to support growth through relevant marketing tools and initiatives.
  • Engage with external partners to discover new marketing opportunities.
  • Analyze industry trends and customer priorities to inform marketing strategies.
  • Utilize metrics to assess campaign effectiveness and prepare internal reports on marketing initiatives.
  • Conduct market research to identify growth opportunities and challenges.
  • Represent the organization at industry events and promotional activities.
  • Support the organization of effective marketing events.
  • Exemplify Spicers' core values and leadership principles in all activities.
  • Perform additional duties as required.

Qualifications:
The ideal candidate will possess:

  • A post-secondary degree in Marketing, Business Administration, Communications, or a related field; an MBA or advanced degree is preferred.
  • A minimum of 8-10 years of marketing experience, including at least 5 years in a leadership capacity, preferably in related industries.
  • A proven history of developing and executing successful marketing strategies.
  • Extensive experience in brand management.
  • A strong grasp of ecommerce strategies, digital marketing, and multi-channel marketing.
  • Demonstrated ability to manage marketing budgets effectively.
  • Experience collaborating with web developers to enhance online presence.
  • Exceptional leadership capabilities with a focus on team development.
  • Proficiency in analyzing marketing metrics and translating data into actionable strategies.
  • Outstanding communication skills, both verbal and written.
  • Strong organizational and project management abilities.
  • Industry knowledge related to paper manufacturing, distribution, and graphic products is an asset.
  • Dependability and reliability in meeting deadlines and managing multiple projects.

Working Conditions:
The role requires:

  • Extended periods of computer use, which may lead to physical strain.
  • Ability to thrive in a dynamic, open office environment.
  • Concentration on tasks that demand attention to detail and accuracy.
  • Flexibility to work evenings or weekends as needed.
  • Occasional travel to various locations.

Spicers Canada ULC is an equal opportunity employer, welcoming all interested candidates and providing accommodations during the recruitment process.