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Head of Digital Marketing

2 months ago

Ottawa, Ontario, Canada Accor Hotels Full time
Job Title: Head of Online Marketing

About the Role:

We are seeking a highly skilled and experienced Head of Online Marketing to join our team at Accor Hotels. As a key member of our marketing department, you will be responsible for developing and executing our online marketing strategies to drive brand awareness, engagement, and sales.

Key Responsibilities:

  • Conduct market research to identify consumer preferences, market trends, and competitive landscapes
  • Analyse data from various platforms to provide informed proposals to meet commercial and business goals
  • Review competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings
  • Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
  • Work to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence
  • Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investment
  • Plan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
  • Host and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomes
  • Monitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategies

Requirements:

  • A minimum of 5 years of F&B marketing experience
  • Excellent spoken and written English, fluency in a second language preferred
  • Strong knowledge of marketing principles, trends, and digital marketing tools
  • Strong network with key industry brands such as 50Best, Michelin Guide and with dominant culinary and mixology players to moot pitches and guest shifts will be a major advantage

About Accor Hotels:

We are a worldwide leader in the hospitality industry, committed to diversity and inclusion. We welcome you as you are and offer a work environment that supports your growth and learning every day. Join us and explore Accor's limitless possibilities.