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Regional Director of Community Relations

1 month ago

Thunder Bay, Ontario, Canada HealthFlex Full time
About HealthFlex

We are a healthcare organization founded by nurses, driven by empathy for our patients, and dedicated to providing high-quality care in the comfort of their own homes. Our mission is to empower patients and their families to focus on healing and cherishing their time together.

Job Summary

The Regional Director of Community Relations is a key leadership position responsible for driving sales growth, revenue expansion, and exceptional customer service for HealthFlex's Home Health and Hospice services. This role requires a strategic thinker, a skilled communicator, and a results-driven leader who can motivate and develop a high-performing sales team.

Key Responsibilities
  1. Product Positioning Strategy: Develop and execute a comprehensive product positioning strategy to drive market share growth and revenue expansion.
  2. Sales Team Leadership: Lead, manage, and develop a team of sales professionals to achieve referral and financial goals, ensuring high-quality clinical outcomes and exceptional patient satisfaction.
  3. Marketing and Sales Planning: Collaborate with senior leadership to design and implement sales and marketing plans for Home Health and Hospice offerings, aligned with market analysis and referral source goals.
  4. Census Development: Drive census growth through external and internal sales, marketing, and customer relations programs with existing and new accounts.
  5. Product Development: Work with senior leadership to identify and recommend new product/service/niche markets and offerings, as well as current product/service enhancements.
  6. Staff Development: Create opportunities for continuous improvement of staff performance, development, and morale through fair and accurate performance evaluations.
Requirements
  1. Bachelor's degree in a related field, such as communication, commercial arts, or marketing.
  2. Strong interpersonal skills, including influence, collaboration, motivation, follow-through, negotiation, and relationship-building.
  3. Superior skills in common marketing and production tools, including Salesforce.
  4. Experience managing and motivating team members.