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Campaign Analytics Specialist
2 months ago
Marketing Analyst
CB Canada is seeking a dedicated Marketing Analyst to enhance our marketing analytics capabilities.
Role Overview
- The ideal candidate will focus on campaign analytics to support the Credit Cards division within the Marketing Analytics Delivery team.
- Design, implement, and evaluate impactful direct-to-consumer marketing experiments.
- Continuously refine campaign strategies and execution by utilizing various analytical methodologies.
- Deliver projects with precision and ensure timelines are adhered to.
- Provide analytical insights to key stakeholders, leveraging a comprehensive understanding of business dynamics to improve marketing ROI.
- Foster a culture of risk management and control through effective processes and robust infrastructure.
- Assist in generating targeted customer lists for the credit card portfolio by creating business requirement documents and utilizing tools such as SAS, Python/pyspark SQL, or Unica.
- Assess the effectiveness of marketing campaigns.
Essential Qualifications
- Proficient coding skills for data-driven targeting strategies.
- Excellent verbal and written communication abilities.
- Experience in marketing campaign measurement.
- Strong multi-tasking and presentation skills for sharing campaign results with the team.
- 2-4+ years of experience in an analytical capacity.
- Solid business acumen and understanding of business principles.
Preferred Qualifications
- Experience in marketing analytics.
- Knowledge of credit card products.
- Familiarity with campaign management tools such as SQL, SAS, Python/pyspark, or Unica.
- Background in the financial or banking sector.
Work Arrangement
This position offers a hybrid work environment.
