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Email Marketing Specialist

2 months ago

Toronto, Ontario, Canada Publicis Worldwide Full time

Job Overview

We are seeking a skilled Email Marketing Specialist to join our dynamic team at Publicis Worldwide. The ideal candidate will possess a strong background in email development and a passion for creating engaging email campaigns.

Key Responsibilities

  • Utilize Salesforce Marketing Cloud for automations, SQL queries, and deployment processes.
  • Demonstrate several years of experience in crafting responsive HTML emails.
  • Employ email testing tools, including Litmus, to ensure optimal performance.
  • Exhibit proficiency in Photoshop and other Adobe Creative Suite applications.
  • Showcase strong problem-solving abilities to tackle challenges effectively.
  • Possess knowledge of databases, data structures, vendor requirements, and campaign creation leveraging customer data.
  • Experience with CloudPages, Analytics Builder, Movable Ink, JIRA, and MJML is advantageous.
  • Stay informed on industry trends, contributing innovative ideas and solutions to meet client needs.
  • Demonstrate a self-motivated attitude, continuously seeking ways to elevate email concepts and development.
  • Work independently within a structured team environment, requiring minimal supervision.
  • Understand cross-client, cross-platform, and cross-device compatibility.
  • Exhibit strong communication skills, both verbal and written.
  • Effectively communicate sensitive information with tact and professionalism.
  • Guide creative and team members from various disciplines in understanding new technologies and their implementation.
  • Maintain a keen attention to detail, ensuring precision and error-free creative work.
  • Collaborate with the QA team to validate and ensure the delivery of high-quality products.
  • Thrive in a fast-paced, challenging, and rewarding work environment.
  • Commit to continuous learning and improvement in the field.
  • Actively contribute to the corporate knowledge base.

Qualifications

  • A minimum of 3-5 years of experience in email development within a collaborative setting using ESP platforms.
  • A university or college degree in multimedia arts, front-end web development, or a related field.