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Marketing Director

2 months ago

Old Toronto, Ontario, Canada Manulife Full time
Job Description

**Marketing Director, Canada**

We are seeking a highly skilled and experienced Marketing Director to lead our Canada Marketing team. As a critical leader and team-member, you will be responsible for driving the planning process for Marketing and working closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada.

**Key Responsibilities:**

  • Drive the Planning Process: Lead the process to develop the Marketing Plan for Canada, drive alignment across Canada businesses and functions, align with Global Marketing, support the cascade and communication of the marketing plan, and identify KPIs and set targets in support of the plan to establish Marketing's scorecard.
  • Monitor and Report on Execution: Track Marketing's scorecard, identify across Marketing: what's working, what is not working, and what we have learnt as we execute, and support regular reporting, including the monthly business reviews.
  • Manage the Book of Work: Includes: Marketing support and sponsorship of IT initiatives (within IT Book of Work) and Marketing's Book of Work which cover our marketing campaign and initiative spend. In partnership with the CMO and leadership team: prioritize, support approval process through Manulife's Outcome Delivery Framework (ODF), and track progress against delivery.

**Qualifications:**

  • 5+ years of progressive experience; previous experience in strategy consulting considered an asset.
  • Experience in formulating strategy, familiar with key principles of strategy development, ability to think conceptually and creatively regarding solutions and opportunities.
  • Experience in marketing; experience in digital marketing an asset.
  • Demonstrated ability to communicate complex concepts / results in a clear, concise, easy to understand manner (written and verbal).
  • Strong investigative and critical thinking skills with the ability to perform critical analysis with limited oversight.
  • Demonstrated ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving and analytical skills.
  • Ability to work with ambiguous, fluid and changing responsibilities, and be able to readily adapt to the dynamics of managing multiple ongoing initiatives simultaneously.
  • Ability to consistently deliver high quality results (attention to detail) within tight deadlines.
  • Proven ability to interact / influence outside functional boundaries to achieve common goals.
  • Bachelor's degree required (Master's an asset).

**Competencies:**

  • Influence and Persuasion: obtains buy-in from others, with or without authority.
  • Adaptability: adapts and supports integrated change (a change champion).
  • Collaboration: builds beneficial networks to achieve collective business goals.
  • Solution Focused: focuses on results and leading / influencing a team to deliver solutions.
  • Compelling Communication: strong ability to communicate at all levels to stakeholders.
  • Executing with Excellence: delivers meaningful, sustainable results.