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Chief Marketing Officer
2 months ago
About Purpose Unlimited
Purpose Unlimited is an independent financial services company with a customer-centric approach to innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market.
Position Overview:
We are seeking a visionary leader to drive our marketing efforts and help shape the future of our brand. As Chief Marketing Officer, you will lead our innovative marketing team and develop creative and innovative marketing strategies that elevate our brand, expand our market reach, and accelerate customer acquisition and revenue growth.
Key Responsibilities:
- Marketing Vision and Strategy: Develop and implement an inspirational and effective marketing vision and strategy to continue to meaningfully differentiate our brand in the market, increasing awareness and driving growth.
- Brand Marketing: Ensure that we build a distinctive and highly recognizable brand that supports our commercial aspirations and speaks to our target and existing customers effectively.
- Customer Insights: Gain a first-hand understanding of how customers engage with the brand across all touchpoints and conclude to continually evolve, improve, and optimize customer service.
- Data Driven Strategy: Harness data analytics and AI to develop a deep understanding of marketing performance to optimize campaigns, and customer engagement and drive continuous improvement.
- Team Leadership: Lead and coach a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Digital Marketing: Lead digital marketing initiatives, social media, email marketing, and content marketing to drive online engagement and conversions.
- Customer Acquisition: Develop and execute customer acquisition strategies to attract and retain clients, leveraging data-driven insights and innovative marketing techniques.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI. Ability to work with lower marketing budgets and drive effective strategy.
- Product Marketing: Develop and execute product marketing strategies to drive sales and revenue growth.
- Content Management: Oversee a comprehensive customer and prospect engagement and education process through the crafting of impactful and innovative educational and brand-building content.
- Prioritization & OKRs: Develop and implement marketing priorities, strategies, and OKRs to align with overall business objectives, while managing and optimizing the marketing budget.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
- Proven track record of developing and executing successful branding efforts as well as broader marketing strategies that drive business growth.
- Strong understanding of digital marketing channels and tools.
- Ability to think strategically and creatively, with a data-driven approach to decision-making.
- Experience in managing budgets and optimizing marketing spend, especially on small marketing budgets.
- Knowledge of the Canadian financial market and regulatory environment is a plus.
- High level of creative license to innovate and create without complex organizational impediments.
- We believe in innovation and a vibrant culture - work for an innovative, people-first, financial services firm that values entrepreneurialism.
- We believe in a flexible work structure – A flexible hybrid work model that empowers you to do your best work whether at home or the office.
- We care about your health – comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness needs.
- We care about your quality of life - flexible paid time-off policy with unlimited vacation days, and flexible sick and mental health days.
- We care about your development – We offer training opportunities and tuition support year-round.
