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Marketing and Communications Manager

3 months ago

Toronto, Ontario, Canada University of Toronto Full time

Position Overview:

The University of Toronto is seeking a dynamic and innovative Marketing and Communications Manager to join our esteemed School of Management. This role is pivotal in enhancing our marketing strategies and communication efforts across various specialized programs.

About the Institution:
The University of Toronto stands as a beacon of research and academic excellence, located in the heart of Canada’s vibrant commercial and financial district. Our mission is to foster transformative learning and engagement, uniting diverse perspectives to generate value for both business and society.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy in collaboration with key stakeholders.
  • Design and implement marketing initiatives that promote programs, events, and strategic objectives.
  • Support business development efforts through targeted marketing plans aimed at revenue generation.
  • Conduct research projects, including data collection and analysis, to inform marketing strategies.
  • Establish an evaluation framework to assess the effectiveness of marketing initiatives.

Essential Qualifications:

  • A Bachelor’s Degree or a combination of relevant experience.
  • At least 5 years of experience in marketing and communications, preferably within an academic setting.
  • Proven track record in developing strategic marketing plans and executing integrated marketing projects.
  • Familiarity with online marketing and major social media platforms.
  • Experience in market research and proposal development.
  • Strong project management capabilities with a history of delivering effective marketing communication projects.
  • Exceptional copywriting and editing skills, with a keen eye for detail.

Desirable Attributes:

  • Excellent communication skills, both verbal and written.
  • Ability to work collaboratively in a team-oriented environment.
  • Self-motivated and capable of managing multiple tasks efficiently.
  • Organized and detail-oriented, with a focus on achieving results.

This role offers an exciting opportunity to contribute to the University of Toronto's mission and engage with a diverse community. We encourage candidates from various backgrounds to apply, as we value diverse perspectives and experiences.