Product Marketing Specialist

1 week ago

Markham, Ontario, Canada Lorex Technology Full time
Job Summary

Lorex Technology is seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing product launch strategies, managing marketing campaigns, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:
  • Develop and execute product launch marketing strategies across all paid and organic marketing channels.
  • Collaborate with product teams to identify unique selling points and provide directions for marketing creative development.
  • Manage product samples for marketing use and track all sample execution.
  • Develop a compelling product story and assist with product positioning to identify a unique market stance for successful marketing collateral creation.
  • Benchmark competitors and market leaders, applying best practices into our product marketing campaigns.
  • Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management.
  • Assist with content across Lorex's website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
  • Collaborate with development sessions for the creation of product identities, slogans, and creative appeal.
  • Lead Go-To-Market Meetings and prepare tracking documentation to keep all stakeholders informed.
  • Conduct research on competitor's channels, including product advertising, websites, models, and other related activities, and report findings and market trends.
  • Attend/represent Marketing department in the Product Gating meetings.
  • Present the idea, progress, and postmortem throughout the launch marketing process.
  • Manage DAM (Digital Asset Management) solution for effective utilization across the organization.
  • Complete product training modules for retail sales and on-floor staff, such as EPK training.
Requirements:
  • University business or marketing undergraduate degree
  • Strong English writing skills
  • Strong project management skills
  • Highly organized and detail-oriented
  • Excellent verbal skills including meeting facilitation, presentations, and employee communication
  • Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution
  • Ability to quickly shift priorities and focus based on changing business needs
  • Background Experiences
  • Minimum of 5 years of product marketing and project management experience
  • Proven experience creating and executing product launches
  • Proven Project Management experience (PMP would be considered an advantage)
  • Experience in consumer electronics is considered an asset
  • Experience with content management tools and content syndication platforms such as:
  • Hands on management and creation of syndicated digital content on Syndigo platform; creation of enhanced rich media for key retail channels
  • Experience with designing Amazon content
  • Familiarity with AODA (Canada) and WCAG 2.1 Level AA (USA)- website content compliance for accessibilities
  • On-going content optimization across all platforms on a regular basis
  • Proven experience in Retail and eCommerce
  • Experience in both direct to consumer (B2C) and business to business (B2B) marketing
  • Experience in managing marketing and creative agencies
  • Experience in managing paid and organic advertising
Competency Profile:
  • Ability to effectively interact with senior management, customers, sales associates
  • Ability to deliver high quality documentation paying attention to detail
  • Ability to manage multiple projects and coordinate with different departments
  • Ability to be a team player and resilient while being able to adapt to a variety of different situations
  • Ability to be creative, receive feedback, and complete tasks with a can-do attitude
  • Possess a technical aptitude and distill complex inputs into actionable plans
  • Highly organized and strong project, people management and collaboration skills
  • Empower, manage, train, develop and inspire direct reports, contributing to a positive morale and team momentum
  • Strong organizational skills with the ability to multi-task and evaluate priorities to meet critical deadlines
  • Ability to travel to on-site locations for marketing video shoots and photo shoots
  • Ability to execute physical requirements and production for video shoots and sample management such as, lift product boxes and using equipment such as drill, hammer, ladder and other tools and other props

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