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Product Marketing Strategist

2 months ago

Markham, Ontario, Canada Lorex Technology Full time
Job Title: Product Marketing Specialist

Lorex Technology is seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing product launch strategies that drive sales and revenue growth.

Key Responsibilities:
  • Develop and execute product launch marketing strategies across all paid and organic marketing channels.
  • Collaborate with cross-functional teams to identify unique selling points and develop marketing creative.
  • Manage product samples and track sample execution.
  • Develop compelling product stories and assist with product positioning.
  • Benchmark competitors and market leaders to inform product marketing campaigns.
  • Assign and manage marketing projects with graphic designers, video production artists, social media coordinators, digital marketing, and product management.
  • Assist with content across Lorex's website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
  • Collaborate with development sessions for product identities, slogans, and creative appeal.
  • Lead Go-To-Market Meetings and prepare tracking documentation.
  • Conduct research on competitor channels and report findings and market trends.
  • Attend/represent Marketing department in Product Gating meetings.
  • Present ideas, progress, and postmortem throughout the launch marketing process.
  • Manage DAM solution for effective utilization across the organization.
  • Complete product training modules for retail sales and on-floor staff.
Requirements:
  • University business or marketing undergraduate degree.
  • Strong English writing skills.
  • Strong project management skills.
  • Highly organized and detail-oriented.
  • Excellent verbal skills including meeting facilitation, presentations, and employee communication.
  • Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution.
  • Ability to quickly shift priorities and focus based on changing business needs.
Background Experiences:
  • Minimum of 5 years of product marketing and project management experience.
  • Proven experience creating and executing product launches.
  • Proven Project Management experience (PMP would be considered an advantage).
  • Experience in consumer electronics is considered an asset.
  • Experience with content management tools and content syndication platforms such as Syndigo, Amazon, and AODA/WCAG.