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Marketing Director

2 months ago

Innisfil, Canada Joe Johnson Equipment Innisfil Full time
Job Title: Director of Marketing

Joe Johnson Equipment Innisfil is seeking a highly skilled and experienced Director of Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units.

About the Role:
  • Lead the development and implementation of marketing strategies and plans that align with the company's overall objectives.
  • Oversee all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity.
  • Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies.
  • Manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
  • Collaborate with internal and external partners on various objectives and projects.
Responsibilities:
  • Develop and implement marketing strategies and plans that drive business growth and revenue.
  • Lead and manage a high-performing marketing team, fostering a collaborative and innovative work environment.
  • Review and manage the branding, positioning, and messaging of all business units.
  • Conduct market research and competitive analysis to identify opportunities and trends.
  • Monitor, analyze, and report key marketing performance metrics.
Requirements:
  • 10+ years' experience in marketing, with 5+ years in a leadership role managing multiple business units or brands.
  • Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns.
  • Advanced experience with digital platforms, including proficiency in WordPress, Google Analytics, and MS Office Suite.
  • Strong leadership skills, with the ability to guide, mentor, and motivate the marketing team.
What We Offer:
  • Market-competitive compensation package with annual increase opportunities.
  • Robust Group Benefits, including Health, Dental, Life, Disability, and Travel coverage.
  • Paid Personal Days and Charitable Giving Program.
  • Educational Scholarship Program and Tuition Reimbursement.
  • Employee & Family Assistance Program (EAP) and Employer Matching Retirement Savings Plan.

Joe Johnson Equipment Innisfil is a dynamic and growing organization, focused on maintaining an 'employer of choice' culture. We offer opportunities across Canada and the U.S. and are committed to providing challenging and rewarding career paths for our employees.