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Mobile Marketing Operations Lead

3 months ago

Toronto, Ontario, Canada Fidelity Investments Full time

Fidelity Investments - Mobile Marketing Operations Lead

Are you enthusiastic about mobile advertising? Do you possess a background in orchestrating mobile-centric campaigns? Fidelity Investments is seeking a Mobile Marketing Operations Lead to enhance their marketing efforts. In this pivotal role, you will be tasked with crafting and executing a comprehensive mobile marketing strategy aimed at engaging clients across diverse devices and platforms. This position offers a hybrid work environment, allowing you to operate both remotely and in-office to propel mobile initiatives forward.

Key Responsibilities:

  • Formulate mobile marketing strategies to engage clients through SMS, notifications, and alerts
  • Design and oversee mobile-oriented marketing campaigns utilizing various technologies
  • Enhance customer journeys and experiences tailored for mobile interfaces
  • Collaborate with internal teams to deploy mobile marketing technologies
  • Assess and report on the success of mobile campaigns and customer interactions

Required Qualifications:

  • Bachelor's degree with a specialization in marketing
  • 3-5 years of experience in mobile marketing
  • Familiarity with CRM and marketing automation tools
  • Prior experience in the financial services sector is advantageous

Preferred Skills:

  • Proven ability to lead the development of innovative mobile-first strategies
  • Genuine interest in improving customer experiences through mobile technologies
  • Exceptional communication and project management capabilities
  • Capacity to work effectively in a dynamic environment

As a Mobile Marketing Operations Lead at Fidelity Investments, you will elevate your mobile marketing career and contribute significantly to our marketing objectives.