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Head of Customer Relationship Management

3 months ago


Regina, Saskatchewan, Canada Brandt Full time

Brandt is seeking a Head of Customer Relationship Management to lead our CRM initiatives. This pivotal role will report directly to the Vice President of Customer Experience and will be responsible for enhancing our customer relationship management capabilities. The ideal candidate will focus on gathering customer insights across all critical business interactions to ensure our teams deliver exceptional service and a superior consumer experience.

The Head of CRM will play a vital role in shaping Brandt's customer experience strategy. This position is essential for attracting new customers, increasing customer lifetime value, boosting retention rates, and empowering our teams in parts, sales, service, e-commerce, marketing, and support to deliver an outstanding customer journey.

This role demands a diverse skill set, including strong business acumen, extensive technical knowledge, excellent organizational abilities, and exceptional interpersonal skills.

KEY RESPONSIBILITIES:

  • Gain a comprehensive understanding of Brandt's various sales channels, both wholesale and retail.
  • Lead and develop a team of specialists dedicated to the core functions of an effective CRM platform.
  • Oversee the design, implementation, and ongoing management of the company's CRM systems, ensuring scalable integration and workflows that meet the evolving needs of the business.
  • Act as the primary point of contact and internal expert for our sales and customer success systems.
  • Collaborate with stakeholders from Sales, Parts & Service, Sales Support, IT, Customer Support, and Marketing to ensure seamless integration with essential systems.
  • Manage the daily operations of the CRM team, including coaching, performance evaluation, and mentorship.
  • Provide leadership and oversight regarding cost and resource planning during initial CRM project development and ongoing operations.
  • Identify key data metrics and conduct analyses across our CRM systems to enhance customer value creation.
  • Influence the design and implementation of CRM technology to ensure alignment with organizational processes, minimizing the need for customized solutions.
  • Work closely with marketing and technology teams to advocate for the advancement of CRM technology that supports intelligent, automated, and multi-channel sales conversions.

REQUIRED SKILLS:

  • Demonstrated experience in leading teams with exceptional leadership and management capabilities.
  • Strong communication skills are essential for effective collaboration across various functions and departments.
  • Analytical skills with a keen interest in data analysis and deriving actionable insights.

REQUIRED EXPERIENCE:

  • A post-secondary diploma or degree in a relevant field.
  • A minimum of 7 years of experience in CRM, ideally in a Senior CRM Manager or similar role.
  • Familiarity with Customer Data Platforms (CDP), Microsoft Dynamics Sales, Marketing, Service platforms, and similar technologies.
  • Proven track record in developing and executing CRM strategies that enhance customer value and drive revenue growth.
  • Knowledge of CRM systems and data management in e-commerce and offline channels, including call centers and direct retail.
  • Experience in establishing procedures for monitoring progress against business objectives.
  • Ability to create high-quality reports and documentation for internal and external stakeholders.