Senior Editor Copywriter

6 hours ago

Calgary, Alberta, Canada GrowME Marketing Full time
About GrowME

Embark on a remarkable journey of creativity and leadership with GrowME, a leading marketing agency renowned for pioneering transformative marketing solutions. At the heart of our success is a commitment to innovation, excellence, and the art of storytelling.

Our Mission

We are dedicated to helping businesses of all sizes achieve their marketing goals and drive growth through creative strategies, digital marketing, and advertising campaigns.

Job Summary

We are seeking a visionary Senior Copywriter and Editor who aspires to steer our talented copywriting team toward new achievements. The ideal candidate will have extensive experience with website copy, including landing pages and case studies, and a passion for strategy and storytelling.

Key Responsibilities
  • Develop effective strategies and bring ideas to life through detailed landing page structures and engaging website copy.
  • Write clear, persuasive, and engaging sales copy for B2C websites and other mediums and campaigns.
  • Engage with team members across all departments to identify creative solutions to client issues and concerns.
  • Adapt copy to brand voice: Maintain consistent brand voice for clients and write copy that aligns with target audience and company goals.
  • Guide junior team members in the principles of effective website copy.
  • Conduct thorough research on industry trends, competitor strategies, and client offerings to inform content development.
  • Apply search engine optimization (SEO) best practices and conversion rate optimization (CRO) principles as needed.
Requirements
  • 5+ years of experience as a copywriter in a fast-paced advertising, marketing, or communications role, demonstrating a deep understanding of B2C & B2B marketing dynamics.
  • Bachelor's degree in English, Journalism, Marketing, or a related field.
  • A portfolio highlighting advanced experience crafting engaging narratives for websites and other mediums.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of digital marketing principles with proficiency in SEO best practices and familiarity with keyword research tools.
  • Experience with developing story-led content for B2B and B2C businesses is required.

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