Strategic Marketing Lead

1 month ago

Vancouver, British Columbia, Canada ZGF Architects LLP Full time

Marketing Manager

ZGF Architects LLP is in search of a Marketing Manager to enhance our marketing initiatives. We seek individuals who are innovative, enthusiastic, and possess strategic insight.

The compensation for this position ranges from $72,000 to $87,000 annually, depending on qualifications and experience.

As a Marketing Manager, your responsibilities will include:

Collaborating with leadership to devise strategies for proposals and presentations; actively participating in the planning and crafting of tailored responses to RFPs and interview preparations. Exhibiting strong writing and storytelling capabilities, with the skill to extract complex or technical information from diverse sources, synthesizing it into compelling narratives. Demonstrating a passion for content marketing and a flair for innovative approaches to information dissemination. Overseeing the creation of statements of interest, qualifications, proposals, marketing materials, and other related correspondence. Engaging in pre-interview planning and presentation rehearsals with design teams, contributing to the development and application of established strategies and themes in presentation materials. Assigning tasks and ensuring follow-up to guarantee that projects meet the highest standards of quality, timeliness, and cost efficiency. Conducting research and gathering information on current and potential clients, competitor activities, and market trends to support the formulation of marketing strategies, proposals, and presentations. Building and maintaining a network of industry contacts, including consultants, contractors, and clients; nurturing leads and gathering insights through this network. Assisting team members with marketing tasks to prepare for meetings, interviews, and other engagements with prospective clients, as well as for speaking opportunities and marketing events. Centralizing information regarding business development activities within the office and firmwide initiatives, including leads, contacts, and schedules of events. Ensuring timely communication of information among team members; managing prompt decisions and actions in business development efforts. Exploring methods to enhance workflow and technology use without compromising quality. Participating in community and industry events and conferences.

Qualifications:

Bachelor's degree in marketing, journalism, or a design-related field. At least 5 years of experience in relevant marketing or communications roles, preferably within the architecture, engineering, and construction (A/E/C) sector. Proven written and verbal communication skills; strong editing and proofreading abilities; keen graphic design sensibilities. Excellent interpersonal skills; capacity to collaborate with peers and senior members effectively. Experience working autonomously and within cross-functional teams in a collaborative environment. Strong organizational skills with the ability to prioritize and manage multiple projects with minimal supervision; adept at meeting deadlines while maintaining accuracy. A collaborative and team-oriented mindset; a sense of humor and composure under pressure; persistent, tactful, and enthusiastic. Sound professional judgment, a strong work ethic, and a positive, client-focused attitude. Comprehensive knowledge of marketing procedures, processes, and tools, along with a track record of successful management of marketing projects and teams. In-depth understanding of effective document and presentation production, with a focus on conveying messages, themes, and evaluation criteria clearly and effectively. Experience leading teams, including non-direct reports, with a demonstrated ability to coach, mentor, and provide constructive feedback. Proficiency in InDesign and PowerPoint is essential; familiarity with Illustrator, Photoshop, and database programs such as Deltek Vision and Axomic OpenAsset is advantageous. Willingness to travel as necessary for client projects and other office locations.

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