Product Marketing Strategist

7 days ago

Mississauga, Ontario, Canada SOTI Inc Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at SOTI Inc. As a Product Marketing Specialist, you will play a critical role in developing and executing marketing strategies to drive product adoption and revenue growth.

Key Responsibilities
  • Develop a deep understanding of our product development roadmap and maintain a detailed roadmap calendar to assist our global marketing organization in the planning and execution of product launch campaigns.
  • Support the Product Marketing team in establishing a strong value proposition for our platform with a clear, accurate, and compelling message tailored to each of our customer verticals.
  • Collaborate with field enablement teams and content creators to ensure product messaging is fully leveraged in their efforts.
  • Become well-versed in the type of conversations our Sales teams have with customers in different verticals and use it to fine-tune the use cases and personas used in our messaging.
  • Support discussions between Product Marketing and Product Managers to illuminate the 'so what' of new and updated products and features to different audiences.
  • Work with our Corporate Marketing organization to develop upsell value proposition content.
  • Work with the Global Channel Programs team to support product content for channel partner enablement.
  • Develop competitive analysis and content that communicates our key USPs, designed to inform and enable demand generation and sales opportunity conversions.
Requirements
  • 1-3 years of experience in the high-tech sector, with exposure to Product Marketing related work. B2B experience preferred.
  • Experience with the creation of varied content, including proposals, one-pagers, blog posts, media articles, graphics, video scripts, sales presentations.
  • Experience in both updating existing content and beginning projects from concept to execution required.
  • Proven writing and editing skills with an eye for detail. A portfolio of published writing is a bonus.
  • Outstanding communication and cross-group collaboration skills with comfort working across multiple time zones and cultures.
  • Strong time and project management skills with keen attention to detail.
  • Self-starter that independently drives outcomes and delivers projects within set deadlines.
  • Experience executing projects across a cross-functional marketing team.
  • Self-motivated and ability to work in a fast-paced global organization environment.
  • Bachelor's degree in Marketing or Business or comparable education/experience.

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