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Marketing Lead Specialist

2 months ago

Regina, Saskatchewan, Canada Brandt Full time
Job Title: Marketing Lead Specialist

Brandt is seeking a highly skilled Marketing Lead Specialist to join our team in Regina. As a key member of our marketing team, you will be responsible for optimizing our lead generation, qualification management, and reporting processes.

Key Responsibilities:
  • Capture, qualify, and coordinate responses to sales leads generated through Brandt's marketing and sales tactics.
  • Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.
  • Maintain accurate, current, and relevant customer lead records in Brandt's CRM.
  • Provide lead or customer lists for marketing and sales purposes, including direct mailings, event invitations, territory splits, and email marketing, contingent on pre-determined approval.
  • Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions for the Marketing & Sales Teams.
Requirements:
  • Strong understanding of Customer Relationship Management (CRM) and Sales & Marketing Pipeline management best practices.
  • Excellent written and verbal communication skills for effective internal and customer communication.
  • Advanced data analysis skills for trend identification and stakeholder reporting.
  • Skilled in process management and optimization to handle increasing lead volume and sales team size.
What We Offer:

Brandt offers a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for marketing and sales, we encourage you to apply for this exciting opportunity.