Senior Product Manager

4 weeks ago

Canada Formstack LLC. Full time
Job Title: Senior Product Manager - Salesforce Forms

We are seeking a seasoned Senior Product Manager to lead the strategic direction and development of our native Forms product within Salesforce. As a key member of our team, you will be responsible for defining the product vision and strategy, conducting continuous discovery to understand evolving customer needs, and collaborating cross-functionally to drive product adoption within the Salesforce community.

Key Responsibilities:
  • Define the product vision and strategy for our native Forms product within Salesforce
  • Conduct continuous discovery to understand evolving customer needs and preferences
  • Collaborate cross-functionally with Product Design, Engineering, and Partnerships teams to drive product adoption
  • Prioritize feature enhancements and drive product adoption within the Salesforce community
  • Lead the execution and strategy of pricing and packaging decisions for the product area
  • Effectively manage the product lifecycle through sunsets, pricing, and other approaches in the best interests of the business
  • Support the development of a holistic product vision that aligns with Formstack's overall vision
Requirements:
  • Bachelor's degree in Technology or related field preferred
  • Minimum of 5 years of experience in SaaS Product Management
  • Proficiency in Salesforce ecosystem products and go-to-market approaches
  • Demonstrated track record of successful product management, supported by clear numerical evidence of outcomes
  • Exceptional written and verbal communication skills, with the ability to deliver compelling presentations and documentation consistently and rapidly
  • Strong organizational skills, including prioritization, follow-up, and meticulous attention to detail, coupled with an owner mentality
  • Hands-on experience with empowered product teams and a continuous discovery approach to product management
  • Commercial acumen to develop effective business cases
  • Extensive experience in Go-To-Market strategies, collaborating with Product Marketing, Sales, and Partnerships
  • Expertise in identifying insights and crafting Pricing & Packaging strategies
  • Proven ability to manage the entire product lifecycle
  • Knowledge of modern best practices in internal processes and tooling across Marketing, Customer Experience, Sales, and Engineering
  • High-level interpersonal skills with an emphasis on leading with empathy and establishing constructive boundaries
Preferred Qualifications:
  • Previous involvement in building and overseeing ecosystem products (e.g., EHR systems, Student Information Systems, CRMs)
  • Previous involvement in building and overseeing native products within the Salesforce ecosystem; Salesforce certifications are advantageous
  • Demonstrated success in introducing new products to market
  • Familiarity with compliance frameworks such as HIPAA, SOC2, FedRAMP, among others
  • Proficiency in Formstack product functionality
  • Experience with document management systems, e-signature solutions, and/or form-building platforms

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